TURNKEY DISCIPLINE IS OUR MASTERY

Design & Build From Concept to Reality

CULTURAL WORLD IS OUR COMMITMENT

Honoring Heritage, Creating Legacy

EXPO PAVILIONS ARE OUR MASTERPIECES

Creating Projects That Inspire the World

ARCHITECTURE WITH EMPATHY

Where Human Experience Shapes Every Space

CONTENT CREATION, TRUE INNOVATION

Immersive & Interactive Integrated Solutions

ACTIVATIONS THAT MAKE IMPACT

Redefining Opening Ceremonies, Events & Tradeshows

HUMAN CONNECTION IS OUR FOUNDATION

Real Connections, Meaningful Creation

About

Who we are

Simmetrico is a multidisciplinary creative company shaping projects with meaning and precision.

Since 2007, we have blended empathy, design, and technology to craft cultural, architectural, and experiential projects that resonate globally.

With offices in Milan, Dubai, and Riyadh, we operate as a seamless network of visionaries, curators, designers, and engineers translating ideas into living narratives that engage, inspire, and endure.

Our expertise spans Expo pavilions, museums, exhibitions, and events, where every project is more than an experience it’s a human connection brought to life.

Vision

We believe in design with purpose where every space, interaction, and story is shaped through empathy.

Our vision is to go beyond spectacle and create environments that speak to the human experience, where people feel seen, understood, and immersed in something that truly matters.

We don’t design for audiences. We design for people.

Mission

At Simmetrico, we craft connections, not just concepts. Our mission is to integrate creativity, technology, and human insight into projects that leave a meaningful and lasting impact.

Through our turnkey methodology, we bring together diverse disciplines architecture, storytelling, engineering, and digital innovation to create solutions where every detail serves a greater purpose: engaging, moving, and transforming people.

Our work is not just about designing spaces; it’s about designing moments that matter.

Download our Company Profile

Vision to Reality

Works

Spatial Reality Exploration Experience Beyond the Frame
Circular Interactive Kiosk Integrated physical controls
Hybrid Flip Book Physical Pages. Digital Response
Smart Touch Table Dual-Side Digital Engagement
Advanced Immersive Space Step into the experience
Panoramic Curved Console Intuitive Wide-Screen Interaction
Panoramic Narrative Wall Continuous Storytelling Across Space
Digital Narrative Book Turn Pages Reveal Stories
Dynamic Totems In Continuous Transformation
Circular Large Display intuitive interaction
Multi-Faceted Digital Pillars Content in Every Direction
Immersive Environment Large-Scale Media Experience
Sliding Digital Experience Content Moves With You
Real Estate Explorer Transparent Interface
LED Blades Media Facade Visuals Through Geometry
Storytelling Display Vertical Navigation
Transparent Media Totem Press, Select, and Reveal
Responsive Media Column Where Motion Brings Content to Life
Phygital Smart Wall Physical Touch Digital Response
Floating Book Stories Through Transparent Layers
City Explorer Station Digital Discovery With Physical Reality
Immersive Column Free-hand Activates Content
360° Immersive Corridor Walk inside the story
Advanced Kinetic Media Wall Moving Structure, Living Content
3D Hologram Display Select & Explore Content
Central Interaction Where Content Activates Space
Interactive Archive Touch Table Explore Stories Through Touch
Touchless Interactive Garden Where Movement Activates Space
Multi-Display Totem One Narrative, Multiple Views
Intelligent Kinetic Facade motion Unfolding Content
Reactive Ceiling Depth Beyond Structure
VR Immersive Hub Explore Beyond Reality
Transparent Innovation Organic Fluid Form
The living Hologram Free-Hand Drives 3D Content
Mega-Touch Table Large-Scale Smart Meeting Room
Kinetic DNA Central Installation Motion & Holographic Content
Tactile Media Cube Hand Triggers Visual Expansion
Typewriter Experience Write, See It Come Alive
Transparent Station See-Through Touch Explore
Kaleidoscope Room Infinite Reflections
Lift & Reveal Station Content Activated by Motion
Experience Hub Touch Trigger Display
Immersive Wall Multi-User Touch Experience
Symmetric Interactive Table Multi-User Dual-Side Control
Hologram Solution Floating Visual Presentation
GeoSphere Display Dynamic Earth in Motion
Screen to Screen Slide Move Content Across Surfaces
Cinematic Space Panoramic visual experience
Floating Holograms 3D content in Motion
Living Book Every Page Triggers A Story
Kinetic Screen Matrix synchronized visual flow
Gesture Wall Content Moves With You
Chronological Timeline Navigate Time
Interactive Telegraph Real-Time Transmission
Dome Theatre Content Beyond Boundaries
Storytelling Wall Explore Knowledge Through Touch
Hologram Window A Living theatre
360° Binocular Experience See beyond
Time Control station Tactile dial
Dynamic Media Facade Full-scale LED skin
Geometric Media Wall Angular surfaces
Interactive Pods Touch-driven Stations
Hologram Nexus Central control - ultra-wide Screens
Air Touch Wall Free-hand interaction
Spatial Interaction System Real-Time 3D Control
Dual Multi-Touch Table Two-zone interaction
Khalid Bin Sultan City Sales and Experience Space
DIRIYAH EXPERIENCE CITYSCPAE 2024 - RIYADH
KPMG - MANY BEATS ONE BEAT Annual Convention 2025 – Italy
The GREAT RETURN THE VICTORY MUSEUM - BAKU
DELOITTE "A MILLION GAZES. ONE FUTURE." CONVENTION – MILAN
BEEAH GROUP ACTIVATION WFES 2026 ABU DHABI
Victory Park A Symbol of Homeland, Hope, and Heritage
Khalid Bin Sultan City ACRES Real Estate Exhibition 2026
ALFA ROMEO “AN ITALIAN CREATION” LAUNCH EVENT - MILAN
Timeless Bounty Cultivating the Future of Agriculture - Addis Ababa
CHE GUEVARA CULTURAL EXHIBITION - BOLOGNA
ESSILOR LUXOTTICA CES 2025 - LAS VEGAS
KPMG – THE PLACE TO BE 60th anniversary - Italy
CONFINDUSTRIA BRESCIA CONVENTION – BRESCIA
PRINCIPALITY OF MONACO PAVILION EXPO 2025 - OSAKA
ALFA ROMEO STELVIO MEDIA DRIVE EVENT - SAINT MORITZ
GCC PAVILION EXPO 2023 - DOHA
MONTENEGRO PAVILION EXPO 2020 - DUBAI
ETHIOPIAN GREEN LEGACY PAVILION at COP28
AZERBAIJAN PAVILION EXPO 2020 - DUBAI
BOSNIA & HERZEGOVINA PAVILION EXPO 2020 - DUBAI
NIKOLAJ KUZNETZOV CULTURAL EXHIBITION - EKATERINBURG
CHE GUEVARA CULTURAL EXHIBITION - MILAN
AL SHINDAGHA MUSEUM POETRY & TRADITIONAL FOOD HOUSES - DUBAI
EXPO 2025 WORLD EXPO CANDIDATURE - BAKU
SYRIA PAVILION EXPO 2020 - DUBAI
ETHIOPIAN PAVILION COP28 - DUBAI
THEMATIC DISTRICT PAVILIONS EXPO 2020 - DUBAI
FCA CAPITAL MARKETS DAYS INTERNATIONAL PRESS CONFERENCE – BALOCCO
RUSSIAN COPPER PAVILION INNOPROM 2019 - EKATERINBURG
KAZAKHSTAN PAVILION EXPO 2017 - ASTANA
RUSSIAN COPPER PAVILION INNOPROM 2018 - EKATERINGBURG
USA PAVILION EXPO 2015 - MILAN
HEYDAR ALIYEV MUSEUM VISITOR EXPERIENCE - BAKU
AZERBAIJAN PAVILION EXPO 2015 - MILAN
PRINCIPALITY OF MONACO PAVILION EXPO 2017 - ASTANA
ESSILOR LUXOTTICA CES 2024 - LAS VEGAS
BEEAH GROUP STAND WFES 2025 - ABU DHABI
THE TREASURES OF AZERBAIJAN CULTURAL EXHIBITION - VATICAN
THE EMBASSY OF AZERBAIJAN THE NEW BUILDING - ROME
ALFA ROMEO F1 PRESS CONFERENCE - MILAN
BEEAH GROUP STAND WFES 2024 - ABU DHABI
ALFA ROMEO "LA MECCANICA DELLE EMOZIONI" MEDIA DRIVE EVENT – BALOCCO
NEW FIAT 500X LAUNCH EVENT – TURIN
The 18th Conference of Youth COY18 EXPO CITY - DUBAI
HEYDAR ALIYEV FOUNDATION CULTURAL GALA DINNER - BAKU
Essilor Luxottica MIDO Fair Milan
MAIDEN TOWER VIDEO MAPPING - BAKU
THE TREASURES OF AZERBAIJAN CULTURAL EXHIBITION - BAKU
BEEAH GROUP STAND WFES 2023 - ABU DHABI
FERRARI WORLD OPENING CEREMONY – ABU DHABI
NEW FIAT 500 LAUNCH EVENT - TURIN
VODAFONE CONVENTION – PORT GHALIB
AUTOBEST GALA DINNER - MILAN
FIAT TIPO AND FULLBACK MEDIA DRIVE EVENT - TURIN
EUROVISION SONG CONTEST OPENING TV SHOW - BAKU
PRIVATE EVENT
21 MINUTI NEXT GALA - ASSISI
KAUST UNIVERSITY OPENING CEREMONY - JEDDAH
EUROPEAN GAME OFFICIAL CEREMONY - BAKU
IMMERSIVE CELEBRATION PRIVATE EVENT – BAKU
GARDEN CELEBRATION PRIVATE EVENT - BAKU
21 MINUTI CHANGE GALA DINNER - ASSISI
ALFA MITO PRESS CONFERENCE - MILAN
JEEP AT JAZZ FESTIVAL SPONSORSHIP ACTIVATION - MONTREUX
EUROPEAN GAMES BAKU 2015 PRESENTATION CEREMONY - ROME
IDB 40th ANNIVERSARY CONFERENCE 2015 – JEDDAH
NEW FIAT DOBLÒ LAUNCH EVENT - TURIN
FIAT 500 L PRESENTATION - MILAN
HEYDAR ALIYEV FOUNDATION GALA - BAKU
NEW FIAT PANDA INTERNATIONAL PRESENTATION – NAPLES
1 MILLION MEALS FUND RAISING INSTALLATION - ASSISI
MARIO BIONDI TOUR - ITALY
FIAT LINEA INTERNATIONAL PRESENTATION - ISTANBUL
21 MINUTI THE HUMAN STARTUP CONFERENCE - MILAN
FIAT FIORINO INTERNATIONAL PRESENTATION - TURIN
10 PLUS DENIZ BANK INTERNATIONAL CONFERENCE - ISTANBUL
NEW HOLLAND INTERNATIONAL CONFERENCE - PARIS
ALFA ROMEO STAND MOTORSHOW EXHIBITION - PARIS
HEYDAR ALIYEV FOUNDATION GALA - BAKU
FIAT GRANDE PUNTO METANO INTERNATIONAL PRESENTATION - TURIN
FIAT LINEA LAUNCH EVENT - MUMBAY
PEUGEOT 208 LAUNCH EVENT - MILAN
TEST MATCH FRANCE OPENING CEREMONY - PARIS
ALLIANZ TURKEY LAUNCH EVENT - ISTANBUL
FIAT 500 TWINAIR INTERNATIONAL PRESENTATION - TURIN
HEYDAR ALIYEV FOUNDATION GALA - BAKU
KAPSARC INTERNATIONAL CONFERENCE - RIYADH
LANCIA YPSILON INTERNATIONAL PRESENTATION - TURIN
TUSCAN COURTYARD PRIVATE EVENT 2015 – BAKU
L'ITALIA CHE RIPARTE DIGITAL EVENT - MILAN
GARDEN BY THE SEA PRIVATE EVENT – BAKU
AZERBAIJAN EMBASSY TO THE HOLY SEE CULTURAL EVENT – ROME
AZERBAIJAN EMBASSY IN ITALY EXHIBITION & CONCERT - ROME
NEW FIAT PANDA INTERNATIONAL PRESENTATION - BALOCCO
BANCA IFIS EVENT 2020 LIVE STREAMED EVENT – MILAN
YASREF INTERNATIONAL CONFERENCE - DHAHRAN
Simmetrico Automotive Journey Turnkey Excellence for the Automotive World
PLANET SMART CITY IMMERSIVE MEETING ROOM – TURIN
GASTRONOMIA TORINO DIGITAL RESTAURANT – TURIN
A STARRY SKY WITHIN US ITINERANT INSTALLATION - ASSISI
INSTITUTIONAL AREA INTERIOR DESIGN – BAKU
VIP LOUNGE INTERIOR DESIGN – BAKU

GLOBAL REACH IS OUR STRENGTH

Community

Every great project begins with the right synergy. Simmetrico is built on a network of excellence, where visionary leaders, multidisciplinary teams, and top-tier professionals come together to shape meaningful experiences.

Our Leaders drives strategy and innovation, ensuring every project aligns with our commitment to creativity, precision, and impact.

Our Team & Network is a dynamic ecosystem flexible, agile, and tailored to each challenge. This approach enables us to reduce overhead while delivering world-class projects, combining strategic insight, technical expertise, and creative mastery.

At Simmetrico, we don’t just build projects we build strong collaborations that drive success.

Our Leaders

Daniele Zambelli

Founder, CEO and Creative Director
SIMMETRICO

Francesca Tirotti

Vice-Chairman and Managing Partner
SIMMETRICO

WALID NOHRA

Executive Director of Strategic Growth & Innovation
Middle East & Africa

Fabio Castelli

Chief Operating Officer
SIMMETRICO

Roberta Valloggia

CFO
SIMMETRICO

DEVIS GOBBI

Experience Design Director
SIMMETRICO

Celeste Sergianno

Content Director
SIMMETRICO

FILIPPO NEPOTE ANDRÈ

CTO - AI Research and Development Manager
SIMMETRICO UAE

Giulia Guarisco

Executive Project Manager
SIMMETRICO UAE

Gaia Dall’Omo

Executive Project Manager
SIMMETRICO

PHIL LABIB

Executive Project Manager
SIMMETRICO UAE

Nancy Helou

Technical Design & Fit-out Director
SIMMETRICO UAE

Eleonora Valsecchi

Executive Art Director
SIMMETRICO

Gustavo Amorim

Architect & Exhibition Designer
SIMMETRICO

Matteo Paparella

Office Manager
SIMMETRICO

Peter Melnikov

General Manager of Simmetrico Saudi Arabia

Teams & Network

Matteo Pistolesi

Author
SIMMETRICO

Paola Romano

Content R&D
SIMMETRICO CULTURA

Fabio Tasca

Architect Designer
SIMMETRICO

Nicola Neri

Adobe Certified Visual Designer
Generative AI Specialist
SIMMETRICO

Fidan Abdullazade

Setup Designer

Martina Poncia

Content R&D

Margherita Nonis

Content Manager

Gennaro Rizzo

Exhibition Designer

Giancarlo Affri

Creative strategist and Business growth
SIMMETRICO

Riccardo Mancino

Business growth associate
SIMMETRICO

Elvis Dsouza

Producer
SIMMETRICO UAE

PREDRAG TONCEV

Managing Director
Qxperience Serbia

Marco De Nardi

Lighting Designer

Amedeo Stangherlin

CDA
SIMMETRICO

Pantaleone Megna

Lighting Designer
CEO of LUXIVE

Andrea Minini

Illustrator and Graphic Designer

Painè Cuadrelli

Sound Designer

TALA ELCHAMMAS

Graphic Designer
SIMMETRICO UAE

REEM FAHD

Copywriter
SIMMETRICO UAE

Karl Abi Karam

Content Manager
SIMMETRICO UAE

Roba Hamadeh

Senior Art Director
SIMMETRICO UAE

Elena Croci

Cultural Communication Consultant
SIMMETRICO CULTURA

Elsa Cumar

Designer
SIMMETRICO

Debora Murino

Designer
SIMMETRICO

LUCA PALAGI

Designer

FRANCESCO GIORDANO

Architecture Director iDeas
SIMMETRICO ARCHITETTURA

Claudio Aroldi

Controller
SIMMETRICO

Francesco Salvatore

Architect
Design Director

PIO FOGLIA

Brand Ambassador
SIMMETRICO CULTURA

ALICE PAGANESSI

Senior Accountant
SIMMETRICO

RICCARDO ZAMPIERI

Digital Creative Director and Founder
REACT SNC

CLAUDIO MONNINI

Art Director

ANDREA BELLUSCI

Photographer and Videomaker

Chiara Giordano

Cultural Manager
SIMMETRICO CULTURA

MARCELLO CACCIALUPI

Quality and safety consultant

SANDRO TETI

Brand Ambassador

GREGORIO GAUDENZI

Legal Consultant
SIMMETRICO UAE

Antonio Matera

General Director
INTERFIERE

Zaki Saeed

Managing Director
MOMENTS INTERNATIONAL

Gianmaria Serranò

Sound Designer

Biagio Intorrella

Designer

Aldo Giordano

CEO iDeas
SIMMETRICO ARCHITETTURA

Emanuele Bortolotti

CEO and Partner
AG&P

Jennifer Barretto

Accountant
SIMMETRICO UAE

Flavio Andreini

Author
SIMMETRICO CULTURA

Priyan Gunanathan

Technical Draftsman
SIMMETRICO UAE

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