TURNKEY DISCIPLINE IS OUR MASTERY

Design & Build From Concept to Reality

CULTURAL WORLD IS OUR COMMITMENT

Honoring Heritage, Creating Legacy

EXPO PAVILIONS ARE OUR MASTERPIECES

Creating Projects That Inspire the World

ARCHITECTURE WITH EMPATHY

Where Human Experience Shapes Every Space

INNOVATION IS OUR MOMENTUM

Immersive & Interactive Integrated Solutions

ACTIVATIONS THAT MAKE IMPACT

Redefining Opening Ceremonies, Events & Tradeshows

HUMAN CONNECTION IS OUR FOUNDATION

Real Connections, Meaningful Creation

About

Who we are

Simmetrico is a multidisciplinary creative company shaping projects with meaning and precision.

Since 2007, we have blended empathy, design, and technology to craft cultural, architectural, and experiential projects that resonate globally.

With offices in Milan, Dubai, and Riyadh, we operate as a seamless network of visionaries, curators, designers, and engineers translating ideas into living narratives that engage, inspire, and endure.

Our expertise spans Expo pavilions, museums, exhibitions, and events, where every project is more than an experience it’s a human connection brought to life.

Vision

We believe in design with purpose where every space, interaction, and story is shaped through empathy.

Our vision is to go beyond spectacle and create environments that speak to the human experience, where people feel seen, understood, and immersed in something that truly matters.

We don’t design for audiences. We design for people.

Mission

At Simmetrico, we craft connections, not just concepts. Our mission is to integrate creativity, technology, and human insight into projects that leave a meaningful and lasting impact.

Through our turnkey methodology, we bring together diverse disciplines architecture, storytelling, engineering, and digital innovation to create solutions where every detail serves a greater purpose: engaging, moving, and transforming people.

Our work is not just about designing spaces; it’s about designing moments that matter.

Download our Company Profile

Vision to Reality

Works

KPMG - MANY BEATS ONE BEAT Annual Convention 2025 – Italy
Victory Park A Symbol of Homeland, Hope, and Heritage
Simmetrico Automotive Journey Turnkey Excellence for the Automotive World
DIRIYAH EXPERIENCE CITYSCPAE 2024 - RIYADH
Timeless Bounty Cultivating the Future of Agriculture - Addis Ababa
CHE GUEVARA CULTURAL EXHIBITION - BOLOGNA
ESSILOR LUXOTTICA CES 2025 - LAS VEGAS
PLANET SMART CITY IMMERSIVE MEETING ROOM – TURIN
GASTRONOMIA TORINO DIGITAL RESTAURANT – TURIN
PRINCIPALITY OF MONACO PAVILION EXPO 2025 - OSAKA
KPMG – THE PLACE TO BE 60th anniversary - Italy
GCC PAVILION EXPO 2023 - DOHA
MONTENEGRO PAVILION EXPO 2020 - DUBAI
AZERBAIJAN PAVILION EXPO 2020 - DUBAI
BOSNIA & HERZEGOVINA PAVILION EXPO 2020 - DUBAI
NIKOLAJ KUZNETZOV CULTURAL EXHIBITION - EKATERINBURG
CHE GUEVARA CULTURAL EXHIBITION - MILAN
AL SHINDAGHA MUSEUM POETRY & TRADITIONAL FOOD HOUSES - DUBAI
EXPO 2025 WORLD EXPO CANDIDATURE - BAKU
SYRIA PAVILION EXPO 2020 - DUBAI
ETHIOPIAN PAVILION COP28 - DUBAI
THEMATIC DISTRICT PAVILIONS EXPO 2020 - DUBAI
ALFA ROMEO “AN ITALIAN CREATION” LAUNCH EVENT - MILAN
RUSSIAN COPPER PAVILION INNOPROM 2019 - EKATERINBURG
KAZAKHSTAN PAVILION EXPO 2017 - ASTANA
RUSSIAN COPPER PAVILION INNOPROM 2018 - EKATERINGBURG
USA PAVILION EXPO 2015 - MILAN
HEYDAR ALIYEV MUSEUM VISITOR EXPERIENCE - BAKU
AZERBAIJAN PAVILION EXPO 2015 - MILAN
PRINCIPALITY OF MONACO PAVILION EXPO 2017 - ASTANA
ALFA ROMEO STELVIO MEDIA DRIVE EVENT - SAINT MORITZ
CONFINDUSTRIA BRESCIA CONVENTION – BRESCIA
THE TREASURES OF AZERBAIJAN CULTURAL EXHIBITION - VATICAN
THE EMBASSY OF AZERBAIJAN THE NEW BUILDING - ROME
DELOITTE "A MILLION GAZES. ONE FUTURE." CONVENTION – MILAN
FCA CAPITAL MARKETS DAYS INTERNATIONAL PRESS CONFERENCE – BALOCCO
BEEAH GROUP STAND WFES 2025 - ABU DHABI
ALFA ROMEO F1 PRESS CONFERENCE - MILAN
ESSILOR LUXOTTICA CES 2024 - LAS VEGAS
BEEAH GROUP STAND WFES 2024 - ABU DHABI
ALFA ROMEO "LA MECCANICA DELLE EMOZIONI" MEDIA DRIVE EVENT – BALOCCO
NEW FIAT 500X LAUNCH EVENT – TURIN
THE TREASURES OF AZERBAIJAN CULTURAL EXHIBITION - BAKU
The 18th Conference of Youth COY18 EXPO CITY - DUBAI
HEYDAR ALIYEV FOUNDATION CULTURAL GALA DINNER - BAKU
MAIDEN TOWER VIDEO MAPPING - BAKU
EUROVISION SONG CONTEST OPENING TV SHOW - BAKU
FERRARI WORLD OPENING CEREMONY – ABU DHABI
NEW FIAT 500 LAUNCH EVENT - TURIN
VODAFONE CONVENTION – PORT GHALIB
AUTOBEST GALA DINNER - MILAN
FIAT TIPO AND FULLBACK MEDIA DRIVE EVENT - TURIN
BEEAH GROUP STAND WFES 2023 - ABU DHABI
PRIVATE EVENT
KAUST UNIVERSITY OPENING CEREMONY - JEDDAH
EUROPEAN GAME OFFICIAL CEREMONY - BAKU
IMMERSIVE CELEBRATION PRIVATE EVENT – BAKU
GARDEN CELEBRATION PRIVATE EVENT - BAKU
21 MINUTI CHANGE GALA DINNER - ASSISI
ALFA MITO PRESS CONFERENCE - MILAN
JEEP AT JAZZ FESTIVAL SPONSORSHIP ACTIVATION - MONTREUX
EUROPEAN GAMES BAKU 2015 PRESENTATION CEREMONY - ROME
IDB 40th ANNIVERSARY CONFERENCE 2015 – JEDDAH
A STARRY SKY WITHIN US ITINERANT INSTALLATION - ASSISI
NEW FIAT DOBLÒ LAUNCH EVENT - TURIN
INSTITUTIONAL AREA INTERIOR DESIGN – BAKU
FIAT 500 L PRESENTATION - MILAN
HEYDAR ALIYEV FOUNDATION GALA - BAKU
NEW FIAT PANDA INTERNATIONAL PRESENTATION – NAPLES
1 MILLION MEALS FUND RAISING INSTALLATION - ASSISI
21 MINUTI NEXT GALA - ASSISI
MARIO BIONDI TOUR - ITALY
FIAT LINEA INTERNATIONAL PRESENTATION - ISTANBUL
21 MINUTI THE HUMAN STARTUP CONFERENCE - MILAN
FIAT FIORINO INTERNATIONAL PRESENTATION - TURIN
10 PLUS DENIZ BANK INTERNATIONAL CONFERENCE - ISTANBUL
NEW HOLLAND INTERNATIONAL CONFERENCE - PARIS
ALFA ROMEO STAND MOTORSHOW EXHIBITION - PARIS
HEYDAR ALIYEV FOUNDATION GALA - BAKU
FIAT GRANDE PUNTO METANO INTERNATIONAL PRESENTATION - TURIN
FIAT LINEA LAUNCH EVENT - MUMBAY
SIMMETRICO SRL MILAN HEADQUARTERS OFFICE
TEST MATCH FRANCE OPENING CEREMONY - PARIS
ALLIANZ TURKEY LAUNCH EVENT - ISTANBUL
FIAT 500 TWINAIR INTERNATIONAL PRESENTATION - TURIN
HEYDAR ALIYEV FOUNDATION GALA - BAKU
KAPSARC INTERNATIONAL CONFERENCE - RIYADH
LANCIA YPSILON INTERNATIONAL PRESENTATION - TURIN
SIMMETRICO FZ LLC BRANCH - DUBAI
TUSCAN COURTYARD PRIVATE EVENT 2015 – BAKU
L'ITALIA CHE RIPARTE DIGITAL EVENT - MILAN
GARDEN BY THE SEA PRIVATE EVENT – BAKU
AZERBAIJAN EMBASSY TO THE HOLY SEE CULTURAL EVENT – ROME
AZERBAIJAN EMBASSY IN ITALY EXHIBITION & CONCERT - ROME
VIP LOUNGE INTERIOR DESIGN – BAKU
NEW FIAT PANDA INTERNATIONAL PRESENTATION - BALOCCO
BANCA IFIS EVENT 2020 LIVE STREAMED EVENT – MILAN
PEUGEOT 208 LAUNCH EVENT - MILAN
YASREF INTERNATIONAL CONFERENCE - DHAHRAN

GLOBAL REACH IS OUR STRENGTH

Community

Every great project begins with the right synergy. Simmetrico is built on a network of excellence, where visionary leaders, multidisciplinary teams, and top-tier professionals come together to shape meaningful experiences.

Our Leaders drives strategy and innovation, ensuring every project aligns with our commitment to creativity, precision, and impact.

Our Team & Network is a dynamic ecosystem flexible, agile, and tailored to each challenge. This approach enables us to reduce overhead while delivering world-class projects, combining strategic insight, technical expertise, and creative mastery.

At Simmetrico, we don’t just build projects we build strong collaborations that drive success.

Our Leaders

Daniele Zambelli

Founder, CEO and Creative Director
SIMMETRICO

Francesca Tirotti

Vice-Chairman and Managing Partner
SIMMETRICO

Fabio Castelli

Chief Operating Officer
SIMMETRICO

Roberta Valloggia

CFO
SIMMETRICO

DEVIS GOBBI

Experience Design Director
SIMMETRICO

Celeste Sergianno

Content Director
SIMMETRICO

Eleonora Valsecchi

Executive Art Director
SIMMETRICO

PHIL LABIB

Executive Project Manager
SIMMETRICO UAE

Giulia Guarisco

Executive Project Manager
SIMMETRICO UAE

Nancy Helou

Technical Design & Fit-out Director
SIMMETRICO UAE

WALID NOHRA

Executive Director of Strategic Growth & Innovation
Middle East & Africa

Peter Melnikov

General Manager of Simmetrico Saudi Arabia

Teams & Network

Gaia Dall’Omo

Project Manager
SIMMETRICO

Matteo Pistolesi

Author
SIMMETRICO

Paola Romano

Content R&D
SIMMETRICO CULTURA

Matteo Paparella

Office Manager
SIMMETRICO

Fabio Tasca

Architect Designer
SIMMETRICO

Gustavo Amorim

Architect & Exhibition Designer

Nicola Neri

Adobe Certified Visual Designer
Generative AI Specialist
SIMMETRICO

Fidan Abdullazade

Setup Designer

Martina Poncia

Content R&D

Margherita Nonis

Content Manager

Gennaro Rizzo

Exhibition Designer

FILIPPO NEPOTE ANDRÈ

CTO - AI Research and Development Manager
SIMMETRICO UAE

Elvis Dsouza

Producer
SIMMETRICO UAE

PREDRAG TONCEV

Managing Director
Qxperience Serbia

Marco De Nardi

Lighting Designer

Amedeo Stangherlin

CDA
SIMMETRICO

Pantaleone Megna

Lighting Designer
CEO of LUXIVE

Andrea Minini

Illustrator and Graphic Designer

Painè Cuadrelli

Sound Designer

TALA ELCHAMMAS

Graphic Designer
SIMMETRICO UAE

REEM FAHD

Copywriter
SIMMETRICO UAE

Karl Abi Karam

Content Manager
SIMMETRICO UAE

Roba Hamadeh

Senior Art Director
SIMMETRICO UAE

Elena Croci

Cultural Communication Consultant
SIMMETRICO CULTURA

Elsa Cumar

Designer
SIMMETRICO

Debora Murino

Designer
SIMMETRICO

LUCA PALAGI

Designer

FRANCESCO GIORDANO

Architecture Director iDeas
SIMMETRICO ARCHITETTURA

Claudio Aroldi

Controller
SIMMETRICO

Francesco Salvatore

Architect
Design Director

Eugenio Alberti

Author
SIMMETRICO

PIO FOGLIA

Brand Ambassador
SIMMETRICO CULTURA

ALICE PAGANESSI

Senior Accountant
SIMMETRICO

RICCARDO ZAMPIERI

Digital Creative Director and Founder
REACT SNC

CLAUDIO MONNINI

Art Director

ANDREA BELLUSCI

Photographer and Videomaker

Chiara Giordano

Cultural Manager
SIMMETRICO CULTURA

MARCELLO CACCIALUPI

Quality and safety consultant

SANDRO TETI

Brand Ambassador

GREGORIO GAUDENZI

Legal Consultant
SIMMETRICO UAE

Antonio Matera

General Director
INTERFIERE

Zaki Saeed

Managing Director
MOMENTS INTERNATIONAL

Gianmaria Serranò

Sound Designer

Biagio Intorrella

Designer

Aldo Giordano

CEO iDeas
SIMMETRICO ARCHITETTURA

Emanuele Bortolotti

CEO and Partner
AG&P

Jennifer Barretto

Accountant
SIMMETRICO UAE

Flavio Andreini

Author
SIMMETRICO CULTURA

Priyan Gunanathan

Technical Draftsman
SIMMETRICO UAE

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