CABO VERDE PAVILION

For the Cabo Verde Pavilion at Expo 2020 Dubai, Simmetrico developed the content narrative, visual language and visitor experience enhancements around the idea of mobility as the force that shaped the nation. Within the Mobility District, the archipelago was presented as an Atlantic bridge where African and European histories gave rise to a distinctive Creole identity. Simmetrico translated this heritage through the rhythms of Morna, Batuku and Funaná, the international legacy of Cesária Évora, colourful festivals and a creative spirit extending from music to sport. The journey connected Cabo Verde’s volcanic landscapes, untouched beaches and island ecosystems with its forward-looking ambitions in maritime trade, sustainable tourism, the blue economy, renewable energy and digital transformation. By integrating cultural research, strategic storytelling and experience design, Simmetrico transformed a complex national narrative into a clear and engaging pavilion journey, positioning Cabo Verde as a vibrant, well-governed nation and a trusted gateway linking Africa with markets across four continents.