REPUBLIC OF HAITI PAVILION

Simmetrico used vetiver, one of Haiti’s principal exports, as the central content anchor for the Haiti Pavilion at Expo 2020 Dubai. Located in the Mobility District, the pavilion’s concept, “Haiti: The Aroma of the World,” connected local agriculture and essential-oil production with international beauty and fragrance supply chains. The visual narrative also presented Haiti as the world’s first free Black republic through its history, art, festivals, colourful taptap buses and landmarks including Citadelle Laferrière, Pic Macaya and Bassin Bleu. Additional content addressed cultural and ecotourism, organic agriculture, port development and the use of solar and hydropower across public services and businesses. Visitor-experience enhancements clarified the relationship between these assets and Haiti’s wider economic potential. Simmetrico’s contribution produced a focused national presentation combining resilience, cultural identity and export capability within the official “Haiti, A Turnaround Story” positioning.