World Future Energy Summit 2023

Simmetrico created the concept, designed and fabricated the BEEAH Group’s stand at the World Future Energy Summit (WFES) 2023, a leading international event about the global transition to clean energy held during the Abu Dhabi Sustainability Week in the U.A.E.


The BEEAH logo and Energy Force graphic device inspired the idea behind the stand design, transforming the logo shape into volumes, with lightweight partitions and suspended structures organically creating different areas within the stand.


The continuous lines are both reminiscent of the BEEAH HQ building along with the dunes and different natural elements, the key elements that drove the creative concept design development. These lines were translated into architectural expression, design language and graphic treatment.


The intent of the project was to give the stand a harmonious, elegant, but at the same time futuristic effect, seamlessly integrating with the brand image. This was achieved thanks to the material and color palette selection, accented by the lighting design.



Client: BEEAHGroup

Project: Exhibition Stand at World Future Energy Summit(WFES)2023

Design and Build: Simmetrico

Head of Project: Francesca Tirotti


Chief Marketing Officer: Firas Wahbeh

Events Manager: Dana Muayad Rafiq Al Khalili

Brand Management Director: Azza Al Qaseer

Chief Real Estate Officer: Nada Taryam

Director of Procurement: Asif Shafi


Executive Project Manager: Phillip Labib

Project Manager: Giulia Guarisco

Art Director: Devis Gobbi

Graphic Designer: Nicola Neri

Exhibition Designers: Nancy Helou, Fabio Tasca, Gunay Babayeva

CTO: Filippo Nepote Andrè

Production Manager: Elvis Dsouza


Set up supplier: Fair Platz

Special architectural features: ShowTexMiddle East

AVL supplier: GreatWall Events