Simmetrico created the concept, designed and fabricated the BEEAH Group’s stand at the World Future Energy Summit (WFES) 2023, a leading international event about the global transition to clean energy held during the Abu Dhabi Sustainability Week in the U.A.E.
The BEEAH logo and Energy Force graphic device inspired the idea behind the stand design, transforming the logo shape into volumes, with lightweight partitions and suspended structures organically creating different areas within the stand.
The continuous lines are both reminiscent of the BEEAH HQ building along with the dunes and different natural elements, the key elements that drove the creative concept design development. These lines were translated into architectural expression, design language and graphic treatment.
The intent of the project was to give the stand a harmonious, elegant, but at the same time futuristic effect, seamlessly integrating with the brand image. This was achieved thanks to the material and color palette selection, accented by the lighting design.
Project: Exhibition Stand at World Future Energy Summit(WFES)2023
Design and Build: Simmetrico
Head of Project: Francesca Tirotti
Chief Marketing Officer: Firas Wahbeh
Events Manager: Dana Muayad Rafiq Al Khalili
Brand Management Director: Azza Al Qaseer
Chief Real Estate Officer: Nada Taryam
Director of Procurement: Asif Shafi
Executive Project Manager: Phillip Labib
Project Manager: Giulia Guarisco
Art Director: Devis Gobbi
Graphic Designer: Nicola Neri
Exhibition Designers: Nancy Helou, Fabio Tasca, Gunay Babayeva
CTO: Filippo Nepote Andrè
Production Manager: Elvis Dsouza
Set up supplier: Fair Platz
Special architectural features: ShowTexMiddle East
AVL supplier: GreatWall Events