Port Ghalib (Egypt)
23rd-29th September 2010

Daniele Zambelli managed the creative direction of the Vodafone Italia Convention Consumer 2010 for the agency Momentum.

The scenography was integrated with the technique of settings in order to create a revealing effect able to give the illusion that the scene got animated as it was a “living” structure.

The 800 guests are welcome in a vibrant atmosphere; the scenography increased value with lights games and projections emphasizing its perspective power.
A central red carpet, slightly leaning marked by Led lights, gives centrality and appeal to the hall.
The event pay-off is: THE VODAFONE WAY.
The front scene is animated by projections and hosts in its whole length all the video contributions.