At Expo 2020 Dubai, Simmetrico conceived the design experience, developed and produced the multimedia content and technical solutions, along with the complete installation of the pavilion for the Republic of Montenegro’s first participation at a universal exhibition.
Blessed by Nature is the concept around which the experience of the pavilion was conceived, to reflect the identity of a country that is small in its area, but that encloses a large variety of natural resources and demonstrates great attention towards them.
The narration imagined by Simmetrico takes place in a tiny and enveloping space showcasing Montenegrin unspoiled stunning nature and breathtaking natural wonders.
At the entrance, visitors are welcomed by the sounds of nature in the pavilion’s immersive environment. In the middle of the exhibition, like a pulsating centre, is a digital forest, whose lights enliven the whole pavilion, changing colours following the atmospheres of a day. These go in synchro with the images shown in a large, central projection, which, like a window, lets visitors look out on Montenegro’s most beautiful landscapes. All around the forest, the visitor’s journey unfolds, rich in interactive installations that let visitors actively disclose information on different aspects of the country, from its natural resources and their protection to its touristic offering and investment opportunities.
CREDITS
Client: Government of Montenegro (Ministry of Foreign Affairs and Ministry of Economic Development)
President of the Organizational Committee for organization of Montenegro’s participation at Expo 2020 Dubai: Jakov Milatovic, Minister of Economic Development
Main contractor: Simmetrico
MONTENEGRO TEAM:
Commissioner General: Prince Nicholas Petrovic-Njegos
Deputy Commissioner General: Jelena Jankovic-Kostic
Pavilion Director: Milena Pejovic-Erakovic
Content Cooridinators: Drazenka Laketic, Jovana Krunic, Ivona Savicevic, Svetlana Stijepovic, Marko Savkovic
Content Providers: Gavrilo Knezevic, Faro Nimanbegu, Gezim Mavric, Edin Zukovic, Ilija Perić, Ranko Maras, Air Montenegro, Porto Montenegro, Pljevlja Municipality, Lustica Bay, Kolasin 1600 and Kolasin 1450, Maljevik Bay (provided by Sonja Radovic Jelovac), Tivat Airport, Mtel, Telenor, Terna, Trebjesa Brewery, Spanjola Fortress
SIMMETRICO TEAM:
Head of Project: Daniele Zambelli
Executive Manager: Francesca Tirotti
Project Manager: Giulia Guarisco
Head of Exhibition Design Team: Andrea Fiorito,
Experience Design Coordinator: Devis Gobbi
Art Director: Eleonora Valsecchi
Graphic Designer: Elsa Cumar, Debora Murino, Elyas Arayess, Nicola Neri
Exhibition Designer: Lucrezia Montalboddi
Fit-out Manager: Stefano Ferrè
AVL Technical Director: Filippo Nepote Andrè
Content Director: Celeste Sergianno
Content Manager: Francesca Radaelli
Copy and Arabic translator: Mai Eldahan
Production Manager: Elvis Dsouza
Health and Safety Officer: Fidelis Mbutu
Logistics Manager: Matteo Paparella
Finance Managers: Gregorio Gaudenzi, Carolyn Loreto, Roberta Valloggia
EXHIBITION PROJECT:
Concept Design: Massiv
Concept Design interpretation: Simmetrico
Final Design: Simmetrico, Designdirect
Architect of Record: A2Z Architectural
Experience Design and storytelling: Andrea Fiorito, Eleonora Valsecchi, Devis Gobbi, Lucrezia Montalboddi, Stefano Ferrè, Celeste Sergianno, Francesca Radaelli
SUPPLIERS:
Fit-out contractor: Carli Produzioni
Local fit-out contractor: Fair Platz
AVL service: Giochi di Luce
Video content: Michele David, Bonsaininja, Studio Yet
Software and Video Engineering: Videosoft
Light design: M2L
Light programming: Marco Made De Nardi, Giovanni Porcaro
Sound Design: Painè Cuadrelli
Sound Engineering: Davide Bonotto
