Arese, Milan, Italy
2 December 2017

Alfa Romeo has once again has chosen Simmetrico, to announce the return to F1.


During the press conference the CEO of FCA, Mr. Sergio Marchionne, revealed the news of the strategic, commercial and technological agreement between Alfa Romeo and Sauber F1.


Simmetrico organized the set up and the audio-video production to unveil the new car in World Premiere during the press conference. The location of the event was the historical Alfa Romeo Museum in Arese, where Simmetrico had already accompanied the launch of the Giulia Quadrifoglio with a narrative based on the brand values.


Simmetrico’s skills and strong relationship with the brand were perfect prerequisite to develop this project. Encompassing the narration of Alfa Romeo’s history in F1 from 1950, passing through all its victories, the event conceived by Simmetrico was able to pay tribute to Alfa Romeo’s legendary sporting history as well as launch its new chapters to come.