KPMG – MANY BEATS ONE BEAT

KPMG Annual Convention – Many Beats, One Beat

Simmetrico handled the concept, design, and production of KPMG Italy’s annual convention, held at the Unipol Forum in Milan, welcoming around 6,000 guests for a full day of inspiration, performances, and collective energy.

A concept that blends rhythm and the future

The program, spanning six hours of live event, conveyed and interpreted the company’s core values through the central concept:
“Many Beats, One Beat – The Rhythm of the Future”, using rhythm as a universal language.

The event became a powerful narrative journey where innovation, talent, courage, a better world, and collaboration were translated into live experiences. Distinguished speakers included Andrea Sironi, Alec Ross, Chiara Francini, Maria Teresa Rava, and Ferzan Özpetek.

Each moment was designed to amplify the theme and turn participants into true protagonists:

• A live performance with 19 drummers integrated into the stage design

• 6,000 LED bracelets synchronized to the rhythm of the music

• The performance “The Sound of People” with Chiara Luzzana, where the audience itself became music

• An unforgettable final concert, closing the day with a crescendo of emotions

Simmetrico’s direction

Simmetrico curated every aspect, transforming the convention into an immersive and memorable experience:

• Creative concept and storytelling: defining the event’s identity and rhythm

• Stage and architectural design: from stage structure to seating layout and immersive installations

• Multimedia and video content production: supporting speeches with emotional storytelling

• Musical composition and arrangement

• Audience engagement tools: luminous bracelets, dedicated app, gamification, and customized gadgets

• Live direction and integration: blending corporate content, artistic performances, and the final concert into one seamless flow

Behind the scenes, an extraordinary logistical effort:
6,000 registrations, 3,000 pieces of luggage handled, 85 buses, 40 hotels, 280 hosts and hostesses, 130 security professionals.

Credits

Project
KPMG, Many Beats One Beat

Client
KPMG S.p.A.

Concept Design, Art Direction & Executive Production
Simmetrico S.r.l.

KPMG Leading Team
Partner, Head of Marketing & Communication: Michele Ferretti
Communication Manager: Veronica Boera
Travel Manager & KPMG Network Institutional Events Manager: Loredana Merelli

Simmetrico Team

Head of Project & Creative Director: Daniele Zambelli
Executive Project Manager & Account: Fabio Castelli
Project Manager: Valentina Vetere
Creative Supervisor: Andrea Boccia
Art Director: Devis Gobbi
Video Art Director: Nicola Rossi
Set Designer: Luca Bertolotti
Copywriter: Federica Lazzarin
Show Caller: Andrea Corti
Camera Director: Tiberio Boido
Light Designer: Marco De Nardi
Sound Designers: Marcello Mannini, Enrico Spadavecchia
Music Composer: Paolo Zambelli
Drummers: Riccardo Merlini, Drum Galà
Production Manager: Giovanni Verduci
Technical Director: Patrizio Faleschini
Graphic Designers: Riccardo Zampieri, Alessia Marchese
Executive Producers: Angela Maselli, Anna Balsamo, Sara Martina, Andrea Barbano, Gionata Parenti
Stage Managers: Alessandro Scalamonti, Davide Alebardi
Catering Manager: Alberto Pairetto
Safety Manager: Claudio Sordi

Partners

Video Production: Bonsai Ninja Srl
Guests Logistic & Organizational Secretariat: G2 Eventi Srl
Service AVL & Set-up: Event Management Srl
Broadcasting: Videosoft Srl
Video & Photo Shooting: Studio Yet Srl
Catering: AFM Banqueting Srl
Security Services: Pry Srl