Simmetrico was in charge of construction design and production of the Syria Pavilion at Expo 2020 Dubai, located in the Mobility District.

We Will Rise Together is the title of the pavilion whose creation involved the direct participation of 1.500 Syrians from all over the world, to frame their history and narrate the rising of their country.

Since the dawn of documented history, the Syrian people have contributed to major achievements of the development of human history. The Syria Pavilion showcases a rich civilization that has laid the foundation of the connections in the modern world and wants to rise again, claiming its place in the world. It was Syria that was home to the first crop, first alphabet, and first music note and poem.

The visitor journey winds through the history, culture and art heritage of this millenary land. Let’s retrace some steps together describing 5 of the most scenographic installations to be found in the Pavilion:

Pioneers of Agriculture reproduces a wheat field and informs visitors on the Syrian agriculture variety through 352 tiles illustrating the different crops growing on the territory.

Together showcases the work of 60 Syrian artists. According to their very personal point of view, these incredible artworks carry the idea of being Syrian.

We Will Rise is composed of 552 tiles created by Syrian citizens from all over the world and narrating several stories of ordinary people.

First Music Note and First Alphabet witness the primacy of Syria in the cultural sphere by reproducing the first score ever written and the first characters of the Aramaic alphabet from which all languages descend.




Client: Expo Dubai 2020

Project: Syria Pavilion

Fit-out and AVL Management, Production and Installation: Simmetrico Operations



Concept Design: XYZ Designers

Final Design: XYZ Designers

Architect: Khaled Alshamaa

Content and Experience: Aziz Louksah

Graphic Design: SO Media

Brand Identity: Kinda Ghannoum

Specialist Agriculture Installation: Khozema Alaaed



Head of Project: Francesca Tirotti

Executive Manager: Phillip Labib

Project Manager: Giulia Guarisco

Production Manager: Elvis Dsouza

Site Supervisor: Sanjeev Sharmaa

Exhibition Designer: Lucrezia Montalboddi

Fit-out Manager: Stefano Ferrè

AVL Technical Director: Filippo Nepote Andrè

Logistics Manager: Matteo Paparella

Health and Safety Officer: Fidelis Mbutu

Finance Manager: Gregorio Gaudenzi, Carlolyn Loreto



Architect of Record: A2Z Architectural

Fit-out contractor: Carli Produzioni

Local fit-out contractor: Fair Platz Design

AVL supplier: Giochi di Luce

Select AVL supplier: 7 Stars Events

Light Design: M2L

Light programming: Marco Made De Nardi, Giovanni Porcaro