ESSILOR LUXOTTICA

Simmetrico designed and realized the Essilor Luxottica stand at CES 2024. Winner of the Best Stand of CES Award, the project is an ideal synthesis between innovation and creativity.

Inspired by the visual representation of sound waves resonance, the stand’s architecture forms a distinctive three-dimensional sign, providing 360° visibility and communication.

At its core, the Nuance Audio experience invites visitors into two immersive rooms, allowing them to explore firsthand a prototype of Nuance Audio integrated into stylish glasses. These central focal points serve as an iconic element, drawing attendees into the world of Essilor Luxottica and carrying the visitor into an unforgettable journey of discovery through a multimedia installation employing video technology, featuring avatar subjects engaging with visitors.

The third room, always designed to engage and captivate, is dedicated to showcasing and directly experiencing this soon-to-be-released product.

One of the standout features of the stand is the synchronized orchestra of LED screens, harmoniously weaving together storytelling and product showcasing. This multimedia spectacle highlights the Ray-Ban Meta smart glasses as the pinnacle of next-generation technology and creates an atmosphere of harmony, beauty, and elegant balance.

The stand exudes boldness, impact, and magnetism, positioning Essilor Luxottica as the pulsating core of innovation at CES 2024.

CREDITS

Client: Luxottica Group S.p.A
Project: Essilor Luxottica Stand at CES 2024, Las Vegas
Design, Art Direction and Content Production: Simmetrico Srl
Head of Project: Daniele Zambelli

LUXOTTICA LEADING TEAM
Corporate Trade Events Manager: Annamaria Capozzi
International Fairs Trade: Enrico Vaglio Laurin

SIMMETRICO TEAM
Creative Director: Daniele Zambelli
Executive Project Manager & Account: Fabio Castelli
Project Manager: Gaia Dall’Omo
Creative Coordinator: Giulia De Nardi
Art Director: Devis Gobbi
Video Art Director: Frankie Caradonna
Designer: Fabio Tasca
Technical Director: Filippo Nepote Andrè
Graphic Designer: Riccardo Zampieri

PROJECT
Concept Design: Simmetrico Srl
Final Design: Simmetrico Srl, Patrizia Bocconi
Technical Direction: Simmetrico Srl
Setup Management:  Simmetrico Srl
Light Designer: M2L
Video & Sound Production: Invision Lab
Interactions, Software and Broadcasting: Videosoft