Simmetrico designed and delivered the visitor experience for the Ethiopian Green Legacy at COP28, hosted in Dubai in the Blue Zone.
This exhibition aimed to showcase Ethiopia’s commitment to sustainability by highlighting key projects and initiatives encompassing the realms of Mitigation and Adaptation.
In a thoughtful approach, Simmetrico ensured that the pavilion not only emphasized these critical aspects but also celebrated Ethiopia’s rich heritage, identity, and unity.
Ethiopia’s historical connection to sustainability became a focal point of the exhibition, with the intention to narrate the success story of the nation’s collective efforts toward a sustainable future.
The project’s commitment to sustainability extended beyond its thematic content, as Simmetrico faced the challenge of redesigning and implementing the visitor journey within existing building structures. The exhibition spaces were infused with abundant greenery, not only to contribute to the aesthetics but also to symbolize Ethiopia’s commitment to environmental preservation.
In this way, Simmetrico successfully unfolded Ethiopia’s identity within the exhibition, offering visitors a unique and immersive experience that reflected the nation’s dedication to a sustainable future.
CREDITS
Project: Ethiopian Green Legacy Pavilion at COP28
Design and Build: Simmetrico
Head of Project: Francesca Tirotti
ETHIOPIA TEAM
Head of Project, Advisor- Office of the Prime Minister of the Federal Democratic Republic of Ethiopia: Myriam Said
Art Curator: Edom Belete
Coffee Ceremony & Experience: Auro Premium Coffees LLC
Landscape Design and Supervision: Cascata Landscaping and Contracting
EXPO CITY DUBAI TEAM
Chief Engagement Officer: Manal AlBayat
Vice President – Community Management: Afraa Alshalabi
Senior Manager – Programme Management – Commercial & Engagement: Omar Tunio
Project Manager – Community Management: Asseel Zoughaibe
Assistant Manager – Fit-Out – Expo City COP28 Delivery: Ahmed Hassan
SIMMETRICO TEAM
Executive Project Manager: Phillip Labib
Project Manager: Giulia Guarisco
Creative Director: Ahmed Basiouny
Exhibition Designers: Nancy Helou
Graphic Designers: Abhay & Zia ul Haq
CAD Draftsman: Akram Sheriff
CTO: Filippo Nepote Andrè
Production Manager: Elvis Dsouza
SUPPLIERS
Set-up Contractor: Eventum Exibitions LLC
AVL Equipment & Operation: Giochi di Luce LLC
Landscaping Implementation: Proscape FM LLC
