Giambattista Vico Factory, Pomigliano D’Arco, Naples (Italy)
December 13-15th, 2011 PRESS CONFERENCE
December 19-20th, 2011 DEALERS
Following the idea of the CEO, Sergio Marchionne, the launch of the FIAT “New Panda” was the first ever event organized in a FIAT factory, the renewed Giambattista Vico in Pomigliano, completely renovated and re-equipped to represent a center of excellence of the car industry.
The new Panda was presented to Italian and international press directly by the FIAT management. All the factory staff warmly welcomed the guests at the entrance of the production line, along a 70×150 meter hallway.
The press conference took place in the heart of the factory, along the line production where Panda itself was assembled. The scene setting was characterized by an amphitheater, a central stage and a big led screen “embracing” the scene. The New Panda and the tridimensional logotype in chromed resin completed the event.