FIAT LINEA
LAUNCH EVENT - MUMBAY

Seaview Garden Lawn, Taj Lands End, Mumbay (India)
14th January 2009

Fiat Linea launch is part of the strategy of relocation of Fiat brand in India.
Simmetrico coordinated the heterogeneous team made of Italian and Indian creatives selected among the best professional figures in event production field.
Vikram Phadnis, a popular Indian fashion designer and Shamak Davar, the most famous Bollywood choreographer, among them.

The selected location for the show is the Seaview Garden Lawn of Taj Lands End of Mumbai. Hosts are welcomed outside the garden, where a red carpet, illuminated by thousands of candles, invite them to enter. In the garden where the show takes place, the central catwalk divides the space set-up with different platforms marking the lounge areas while on two big screens graphics institutional videos and live shootings are projected.
Striking choreographies, wonderful dresses and music interpret the happy union between Italian style and the joyful vitality of the Indian culture.