Spazio Hoffmann, Cambiano, Turin (Italy)
2nd-9th January 2015


The keyword for the new Doblò is versatility. A double soul for the cargo edition, for those who use it for work, and the 7 seater multivan version for those who use it mainly as a leisure activity vehicle. The double-faced spirit and soul of the new Doblò are also the keywords of the event conceived, managed and realized by Simmetrico network at Spazio Hoffmann in Cambiano (Turin) for the Italian and international press conference.

The scene is conceived to accompany the new arrival in Fiat: a game of perspectives, 11 couples of graphic panels that, seen from a particular angle alongside the central gallery of the hall, reveal from two different points of view, the two souls of Doblò.

The wide front scene is characterized by a semicircular led screen especially made for the occasion (10,3 x 3,5 )