Starting in November 2017, for 12 months, Simmetrico worked as the Content Design Consultant for the Baku (Azerbaijan) Expo 2025 candidature with the theme Developing Human Capital, Building a Better Future. Over the 1 year of the candidature process, Simmetrico was involved in numerous meetings with the Bureau International des Expositions (BIE) Organizing Committee and other stakeholders.
Simmetrico was responsible for the content development related to the themes and the sub- themes of Talent, Vitality and Achievement to create an innovative architecture of meaning. Moreover, Simmetrico developed the multimedia content and all the videos related to the theme. Alongside this, Simmetrico provided support to the Grimshaw architecture firm – in charge of formalising the Masterplan – with regard to content development, so as to give BIE delegates an overall detailed picture of Expo 2025 Baku.