REPUBLIC OF MOLDOVA PAVILION

The Moldova Pavilion at Expo 2020 Dubai was conceived as an active invitation to discover, taste, wear and invest in the country. Located in the Mobility District, Simmetrico organised the experience around Moldova’s “Tree of Life” identity, developing the content narrative, visual language and targeted visitor-experience enhancements. Wine culture formed a central strand, from Cricova and Mileștii Mici’s underground cellars to family wineries and an interactive grape-stomping activity. UNESCO-recognised wall carpets, Mărțișor traditions, folk dance, the embroidered “ie” blouse and a costume-based magic mirror introduced living heritage through participation. Local honey, walnuts, fruit preserves and organic agriculture connected tradition with export capability, while fashion, creative industries, ICT, research and manufacturing presented Moldova’s contemporary economy. This integration of culture, gastronomy, tourism and investment produced a clear national experience and earned the pavilion the BIE Silver Award for Theme Interpretation among Mobility District thematic pavilions.