8 – 11  July 2019
Ekaterinburg, Russia

The future is getting closer — under this concept Simmetrico was awarded the project of the Russian Copper Company stand at Innoprom 2019. For the second year in a row, Simmetrico was in charge of Design, Visitor Experience, Content Development & Production, and Construction, while Illogic acted as a General Contractor and Surveyor.

The pavilion is designed to be a big time machine that brought the imagination closer to a sustainable future. It is a space packed with visions, information and technological emotions.

Visitors are welcomed by a Future Accelerator: an installation of images and sound that envelops the space, leading the public into the pavilion. 

The Future Accelerator is the iconic place bouncing on social networks; families and influencers takes pictures fascinated by a future which increasingly coincides with change.

The Holographic theatre, technological core of the Pavilion, strikes for its size but mostly for the possibility to interact with three-dimensional content. A membrane of light is used to activate and rotate the objects in space. 

Russian Copper Company has marked its 15th anniversary. A wall celebrates this milestone, recounting the history of the company and dynamically representing a series of highlights accompanied by the claim We have been driving the future for 15 years. The monitors generate choreographies, in which dancing images create movement. Multi-touch interfaces allow visitors to interact with storytelling videos on large LED screens. Space becomes a seamless vision. Moving among parallel universes, the public can see the future on the horizon in virtual reality workstations. The Russian Copper Company reports on its work through three fantasy worlds filled with real information and facts: the Forest, the Arena, and the City of the Future. 

For Simmetrico it was a particular honour to be engaged in the design and implementation of the Pavilion for the second year in a row and become part of the history of the Russian Copper Company, presenting its values and a great legacy. 


BEA World Festival