Arese, Milan, Italy
2 December 2017
Alfa Romeo once again has chosen Simmetrico to announce the return to F1.
The network, based in Milan, organized the set up and the audio-video production to unveil the new car in World Premiere during the press conference.
The CEO of FCA, Mr. Sergio Marchionne, revealed the news of the strategic, commercial and technological agreement between Alfa Romeo and Sauber F1. The location of the event was the historical Alfa Romeo Museum in Arese, where Simmetrico accompanied the launch of the Giulia Quadrifoglio with a narrative based on the brand values.