EXPO 2020 DUBAI
Simmetrico was in charge of construction design and production of the Syria Pavilion at Expo 2020 Dubai, located in the Mobility District.
We Will Rise Together is the title of the pavilion whose creation involved the direct participation of 1.500 Syrians from all over the world, to frame their history and narrate the rising of their country.
Since the dawn of documented history, the Syrian people have contributed to major achievements of the development of human history. The Syria Pavilion showcases a rich civilization that has laid the foundation of the connections in the modern world and wants to rise again, claiming its place in the world. It was Syria that was home to the first crop, first alphabet, and first music note and poem.
The visitor journey winds through the history, culture and art heritage of this millenary land. Let’s retrace some steps together describing 5 of the most scenographic installations to be found in the Pavilion:
“Pioneers of Agriculture” reproduces a wheat field and informs visitors on the Syrian agriculture variety through 352 tiles illustrating the different crops growing on the territory.
“Together” showcases the work of 60 Syrian artists. According to their very personal point of view, these incredible artworks carry the idea of being Syrian.
“We Will Rise” is composed of 552 tiles created by Syrian citizens from all over the world and narrating several stories of ordinary people.
“First Music Note” and “First Alphabet” witness the primacy of Syria in the cultural sphere by reproducing the first score ever written and the first characters of the Aramaic alphabet from which all languages descend.
Client: Expo Dubai 2020
Project: Syria Pavilion
Fit-out and AVL Management, Production and Installation: Simmetrico Operations
LEAD DESIGN TEAM:
Concept Design: XYZ Designers
Final Design: XYZ Designers
Architect: Khaled Alshamaa
Content and Experience: Aziz Louksah
Graphic Design: SO Media
Brand Identity: Kinda Ghannoum
Specialist Agriculture Installation: Khozema Alaaed
Head of Project: Francesca Tirotti
Executive Manager: Phillip Labib
Project Manager: Giulia Guarisco
Production Manager: Elvis Dsouza
Site Supervisor: Sanjeev Sharmaa
Exhibition Designer: Lucrezia Montalboddi
Fit-out Manager: Stefano Ferrè
AVL Technical Director: Filippo Nepote Andrè
Logistics Manager: Matteo Paparella
Health and Safety Officer: Fidelis Mbutu
Finance Manager: Gregorio Gaudenzi, Carlolyn Loreto
Architect of Record: A2Z Architectural
Fit-out contractor: Carli Produzioni
Local fit-out contractor: Fair Platz Design
AVL supplier: Giochi di Luce
Select AVL supplier: 7 Stars Events
Light Design: M2L
Light programming: Marco Made De Nardi, Giovanni Porcaro