Simmetrico was appointed for the refurbishment of the Bosnia and Herzegovina Pavilion at Expo 2020 Dubai. With minimal turn-around time and operational constraints the Simmetrico team delivered on time, and on budget.
The conceptualization and design of this project pursued the following objectives:
— To conceive a space whose features reflect the identity of the heart-shaped country;
— To create an involving and effective storytelling highlighting Bosnia and Herzegovina’s natural beauties, traditions and multicultural heritage;
— To promote Bosnia and Herzegovina opportunities, in terms of tourism and business potential;
— To share the values of the real heart of the country, its people, through the devotion and passion they put into everything they do.
The central installation represents the core and the synthesis of the pavilion. It is the heart that welcomes and unites all the geometrical elements that create the exhibition and tells the stories of 8 Bosnian talents, who through their different paths and actions, demonstrate the attitude of devotion and passion to their country.
Another important corner is the traditional Bosnian craftsmanship wall that hosts both an authentic presentation of Bosnian main crafts and live performances of artisans.
Client: Via Media Dubai
Project: Bosnia and Herzegovina Pavilion at Expo 2020 Dubai
Exhibition Design, Art Direction and Production: Simmetrico
Medina Beganović – Managing Partner and Project Manager
Haris Mujanovic — Account Director
Elma Kadric – Strategic Planner
Head of Project: Francesca Tirotti
Executive Project Manager: Phillip Labib
Project Manager: Giulia Guarisco
Executive Creative Director: Andrea Fiorito
Art Director: Eleonora Valsecchi
Content Director: Celeste Sergianno
Content Manager: Francesca Radaelli
Graphic Designer: Nicola Neri
Production Manager: Elvis Dsouza
Exhibition Designer: Lucrezia Montalboddi
Fit-out Manager: Stefano Ferrè
AVL Technical Director: Filippo Nepote Andrè
Logistics Manager: Matteo Paparella
Finance Managers: Gregorio Gaudenzi, Carolyn Loreto
Set up supplier: Xess Advertising, Vikas
AVL supplier: SNAP