AL SHINDAGHA MUSEUM
TRADITIONAL FOOD HOUSE AND POETRY HOUSE

Simmetrico conceived, developed and designed the Experience Design of the two thematic pavilions Traditional Food House and House of Poetry inside the Al Shindagha Museum, the largest open-air museum in Dubai.

 

Housed in the historic district of the city, along the waters of Dubai Creek, Al Shindagha is a place for encounters, as well as for education, exploration and celebration of traditional culture. The museum is made up of 17 traditional houses renovated and set up as interactive thematic exhibitions to narrate Emirati culture and share its values ​​with the new generations.

 

In Traditional Food House, an exhibition area of ​​450 m2, visitors have the opportunity to discover the local culinary culture and the heritage of ancient knowledge related to the theme, from habits to rituals, from cooking methods to the variety of aromatic spices and regional products. The central courtyard is the heart of the experience for the public who, in an immersive environment enriched by a choreography of projections of dishes and ingredients, can enjoy an authentic local culinary experience.

 

House of Poetry is an exhibition spread over an area of ​​1,300 m2 and which narrates the history of poetry in the United Arab Emirates: from the sung oral tradition of nomadic peoples to the privileged language of expression in contemporary Dubai. In the exhibition, the visitor traces the evolution of poetry in the country thanks to immersive environments in which he can directly experience the composition of verses thanks to specific interactive digital stations.

 

CREDITS

AL SHINDAGHA – POETRY HOUSE (WAVE 3G)

Client: Acciona Producciones y Diseno on behalf of Dubai Municipality

Project: Dubai Historical District (DHD) — Al Shindagha Museum, Poetry House (Wave 3G)

 

Exhibition Design and Art Direction: Simmetrico

Content and Narrative Development: Barker Langham

 

CLIENT TEAM

Acciona Producciones y Diseno, S.A. (Dubai Branch) – Head of Project: Juan Carlos Vasco 

 

SIMMETRICO TEAM

Head of Project: Francesca Tirotti

Project Manager: Gaia Dall’Omo and Phillip Labib

Head of Creativity: Andrea Fiorito

Art Directors: Devis Gobbi, Eleonora Valsecchi, Masha Wang

Exhibition Designer: Stefano Ferrè

Content Director: Celeste Sergianno

Technical Advisor: Filippo Nepote Andrè

Administration Team: Gregorio Gaudenzi

 

PROFESSIONALS

Designer: Alessandro Pongan

Technical Designer: Design Direct 

3D model Designer : Luca Palagi

Sound Designer: Rocco Petruzzi

Light Designer: Anonima Luci 

Graphic Designers: Blank Design Studio, Debora Murino, Elsa Cumar, Fabio Carpene, Amando Mascetti

UX Graphic Designer: React 

Arabic Graphic Designer: Tarek Atrissi Design S.L.

Visualizer: Brunella De Cola

 

CREDITS

AL SHINDAGHA – FOOD HOUSE (WAVE 3B)

Client: Acciona Producciones y Diseno on behalf of Dubai Municipality

Project: Dubai Historical District (DHD) — Al Shindagha Museum, Traditional Food House (Wave 3B)

 

Exhibition Design and Art Direction: Simmetrico

Content and Narrative Development: Barker Langham

 

CLIENT TEAM

Acciona Producciones y Diseno, S.A. (Dubai Branch) – Project Manager: Natalia Jakobson

 

SIMMETRICO TEAM

Head of Project: Francesca Tirotti

Head of Project Assistant: Giulia Guarisco

Project Manager: Gaia Dall’Omo and Phillip Labib

Head of Creativity: Andrea Fiorito

Creative Director: Ludovica Malagò

Senior Art Director and Ilustrator: Dina Farahiri

Art Directors: Devis Gobbi and Eleonora Valsecchi

Exhibition Designer: Stefano Ferrè

Exhibition Designer: Lucrezia Montalboddi

Content Director: Celeste Sergianno

Technical Advisor: Filippo Nepote Andrè

Administration Team: Gregorio Gaudenzi

 

PROFESSIONALS

Technical Designer: Giovanni Tironi