Category: Expos and Exhibitions

50 years after his death, a great exhibition dedicated to Che Guevara: the myth, the hero, the fighter but, above all, the man.

 

Che Guevara. Tú y Todos. was ideated and realised by Simmetrico Cultura, produced by Alma, RTV Comercial de l’Avana and Centro de Estudios Guevara, coproduced with the Municipality of Milan, Fabbrica del Vapore and with the support of the University of Milan and University IULM for the deepening of the historical and geopolitical context.

 

Through three different narrative levels, visitors relived the days, the places, the feelings and thoughts, the personal actions and the historical events Che was protagonist of.

 

The first, journalistic level recounts the geo-political climate. The second level is dedicated to the biographical context, with his public speeches, his thoughts on education, on foreign politics, and on economics, and the private and public events of Ernesto Guevara. Finally, the third level is a-temporal and intimate and reveals his more personal texts – as diaries, letters to friends and family, including unedited recordings of poems – where Che’s doubts, contradictions and reflections take shape. It is from this narrative level that the man beyond the character emerges, the intensity of the questions he would ask himself, the challenging choice between the commitment to the fight against social injustice and the painful renounce to attachments and to a life of certainties.

Astana (Kazakhstan), 10th June – 10th September 2017

Simmetrico’s ability to handle complex systems results in our involvement in Expo Astana 2017 also within the large sphere of the Kazakhstan Pavilion, the heart of the international exhibition centre that opened on 10th June of this year.

In the glass structure, with a diameter of 80 metres and with 26,000 square metres of space, Simmetrico was in charge of executive production of all indoor fittings as well as implementation of the multi-media installations on the seventh and eighth floors. These are the two highest levels of the Pavilion, with more than 4,500 sq.m. of total surface area, from which the “Future Energy” exhibition route begins.

We were assigned the project following an international tender announced by Sembol Construction, the General Contractor of the Kazakhstan Pavilion.

 

 

Astana (Kazakhstan), 10th June – 10th September 2017

Simmetrico was chosen by His Serene Highness, Prince Albert II of Monaco, as the winner of the international tender for the design, development and construction of the Monaco Pavilion at Astana Expo 2017.

 

The concept that lies at the basis of the project conception is the city that is reflected in the sea and reveals the complex relationship between man and the environment, where the limit can be transformed into an opportunity of conscious growth. The Pavilion told the story of the commitment made by the Principality of Monaco towards sustainable progress, in which the new paradigms of urban development are integrated with environmental protection.

 

The scenography highlights the idea of reflection: a large kinetic installation in the middle of the Pavilion consisting of mirrored elements that welcomes and reflects a projection that tells the story of dialogue between the Principality of Monaco and the sea.

 

Integration between shapes, design and contents is the sole expression of the values of sustainability and those of progress, reminding visitors of the awareness of this relationship.

 

AWARDS

Exhibitor Magazine

• Best Small Pavilion – 1st place

Milan (Italy)
1 May – 31 October 2015

On the occasion of the Expo Milano 2015, Simmetrico’s Italian network has developed, designed, built and managed the Azerbaijan pavilion, having as its theme Treasure of Biodiversity, in collaboration with the Arassociati architecture studio, iDeas structural designers and the AG&P landscape architecture studio.

In order to tell the story of the harmony and variety of Azerbaijan’s landscape and culture, representing the country’s great wealth, the biosphere metaphor was chosen, a system that is open to external influences while capable of protecting and fostering the growth of life inside it.

The Pavilion is made up of three biospheres encased like precious jewels in the building’s overall structure. The curved wooden walls that embrace the building safeguard the Pavilion’s microclimate, evoke the winds typical of the Azerbaijani landscape, and symbolize the cultural and creative energy that has always flown across the country.

An extraordinary and immersive itinerary includes installations, video, sound recordings, virtual reality experiences and a dedicated app that allows visitors to discover the country’s treasures.

The Pavilion was designed to be dismantled at the end of Expo 2015 and can be reassembled in Baku.

More than 300 people have worked on the design, including 250 in Italy and 50 in Azerbaijan. The research and development of the content took more than 18 months, and more than 5000 photographs and 250 videos were produced as a result of 150 days of filming and photography, including more than 100 days in Azerbaijan. More than 150 hours of filming using the time-lapse technique and more than 55 minutes of stop motion animation served to recreate the iconic elements of Azerbaijan’s traditions.

AWARDS
Experience Design Awards 2015 – Event Marketer Magazine

• BEST COLLECTION OF TECHNOLOGY INTERACTIVES – 2nd place

Mediastars – Azerbaijan Pavilion Digital Strategy

• PRIZE CONTESTS – 1st place
• PROMOTION – 2nd place
• TWO SPECIAL STARS FOR CREATIVE DIRECTION AND CONCEPT DESIGN

Exhibitor Magazine

• BEST SMALL PAVILION – 1st place

Towards a Sustainable Expo by Ministry of the Environment and Protection of Land and Sea of Italy

• BEST DESIGN MATERIALS – 1°st place

Bea – The Italian Festival of Events and Live Communication

• BEST DESIGN – 1°st place

Embassy of Azerbaijan in Rome

ITALIA-AZERBAIJAN, TOGETHER FOR THE FUTURE

Milan (Italy)
1 May – 31 October 2015

On the occasion of Expo Milano 2015, Simmetrico Network won the international tender announced by the US Organizing Committee, thereby becoming the general contractor responsible for the realization of the US Pavilion, as well as for its internal setting and technical equipment installation.

Simmetrico Network has made available its technical expertise, developing the dedicated control software for a complex video projection system on the fractal surface of a custom-built tensile structure.

The project also involved the management and coordination of local and international suppliers.

 

Heydar Aliyev Center, Baku (Azerbaijan)
10 May 2013

On May 10th 2013, on the occasion of the celebration of the 90th anniversary of President Heydar Aliyev’s birth, a museum dedicated to the first President of Azerbaijan was inaugurated within the Heydar Aliyev Center cultural venue, designed by renowned architect Zaha Hadid.

Simmetrico, in collaboration with the Arassociati architecture studio, was responsible for the creative concept, design, content development and the realization of the museum visitor experience.

The narration flows along two lines of installations that, interweaving, tell the story of President Heydar Aliyev’s life and the history of the country. The two lines, together measuring 150 meters in length, resemble a fractal design and show video footage and projections.

The second floor of the museum is dedicated to installations, multimedia interfaces, graphic material and projections.

P.zza San Pietro, Braccio di Carlo Magno, Vatican City
14 November – 5 December 2012

The Treasures of Azerbaijan exhibition marked the 20th anniversary of the establishment of diplomatic relations between the Republic of Azerbaijan and the Vatican.

A meeting of cultures, traditions and religions was the focus of an immersive itinerary allowing visitors to discover the cultural and artistic heritage of the land of Azerbaijan.

The Treasures of Azerbaijan exhibition was inaugurated on 14th November in the Paolo VI auditorium.

Simmetrico was in charge of organising the exhibition held at the Charles the Great wing in Piazza San Pietro, designing the venue settings and selecting the 118 exhibits of Azerbaijani art rarely seen by the public. The exhibits included fabrics, objects made of bronze, jewelry, musical instruments, weaponry, ancient manuscripts and copies of miniatures.

An iconic installation made of woven threads recalls the ancient art of carpet weaving that is traditional in Azerbaijan and at the same time, symbolises the interweaving of cultures that has always characterised Azerbaijan’s history.

Heydar Aliyev Center, Baku (Azerbaijan)
10th May 2013

“The treasures of Azerbaijan” is the exhibition inaugurated during the celebrations for the 90th anniversary of Heydar Aliyev’s birth. The exhibit takes place in Baku, at the Cultural Center dedicated to him and it’s a fascinating discovering of the artistic and cultural heritage of Azerbaijan, through an expositive path recollecting different historical ages.

Rare and unique pieces of Azerbaijani art are on display: archeological finds, coins, ancient fabrics, copper artifacts, weapons, jewelry, musical instruments, carpets, ancient manuscripts and traditional costumes. These unique objects show the exceptional variety of the cultural, historical and economical relationships of a country that has been a crossroads of many cultures for a long time.
Simmetrico conceived the concept and looked after the realization of the exhibition, from the selection of every item, to the design and development of the technical project.
The exhibition is introduced by an installation made of woven threads, ideally representing the art of weaving and the cultural weave of Azerbaijan.