“Discover Azerbaijan and win its treasures”, the Digital Event Activation program realized by simmetrico in collaboration with Advice, a progress marketing company based in Turin, took first place in the category “contests and loyalty programmes in the event field”. The project involved the users before, during and after the event, creating a detailed database to promote Azerbaijan.
WHEN WONDER BECOMES NARRATION
Business and Creativity seem so different, but they have the same rule: to keep the game alive, you need to rethink old beliefs. Daniele Zambelli, CEO of Simmetrico, together with Francesca Tirotti, Vice-President and Managing Partner, and Andrea Fiorito, Creative Director, reveal the company’s approach to design and creativity, where the “I” is replaced by the “WE” “and where the only rule of the game is to want to play.