YASREF
INTERNATIONAL CONFERENCE - DHAHRAN

Petrol Center Al Ghawar, Dhahran (Saudi Arabia)
14th January 2012

The event produced by Simmetrico in partnership with Moments International has celebrated the signing of the joint venture between Aramco and Sinopec in occasion of the opening of Yanbu refinery.
The event, promoted by Aramco, took place in Al Ghawar, inside a permanent tensile structure near the main building. The aim was to celebrate the growing synergy between China and Saudi Arabia in the oil field.

Simmetrico and Moments International developed the concept and looked after the video installations, the set design, all the lighting effects covering the structure, the audio and translation systems.

Videos representing the identities of the two countries and their efforts in research and oil market were projected on the three screens of the front scene.
During the lunch a moving screen was the communication surface where the cooperation between China and Saudi Arabia, since 1997 up to now, was told.