ALLIANZ TURKEY
LAUNCH EVENT - ISTANBUL

Atik Pasha Grand Ballroom
Four Season Hotel, Istanbul (Turkey)
20 January 2009

Atik Pasha Grand Ballroom – Four Season Hotel

At the new Four Season – a wonderful ottoman palace completely renovated and overlooking the Bosphorus – Allianz celebrates its consolidation on the Turkish market.
700 guests representing the best of Turkish business, finance, and culture meet up into the big hall to attend the Natalie Cole concert.

The challenge of the project was to make the space of the event personal and characterized, respecting the formal standard of the context: one of the most elegant and prestigious hotels in the city. The space was divided into levels and defined by two terraces that accommodating the bright bar counters.

Distinctive characteristics of the scene were iridescent and reflective materials, audiovisual technologies connected by translucent surfaces, white and blu duotones working on positive and negative effects and transparent fabrics thrown and washed by light.