Ice Palace, Milan (Italy)
April 12, 2012

In the charming liberty atmosphere of the Ice Palace in Milan, the overwhelming music selection of the famous French DJ Bob Sinclar has accompanied the new Peugeot 208 to the debut on the Italian market.

The event brought out the pure dynamics and the pleasure of the emotions transmitted by the body: “Let your body drive” is the name of the event signed by Simmetrico in collaboration with All communications.

The evening opens with videos interacting with the dancers that, by means of an infrared detection system, can see their silhouettes reproduced on the big central screen.
The reveal of the new Peugeot 208 was accompanied by the spectacular evolutions of the french parkour Daniele Doria and by the narrating voice of Ania J. The music of Bob Sinclar involved the guests all night long while the screen was animated by fascinating video mapping effects.

The set design is characterized by a big front stage of 18x 8 meters, realized in layher and covered with tulle.