Abbaye de Fontaine-Chaalis, Paris (France)
24th – 25th July 2008

The press conference is the occasion to present to the European press the most productive harvester in the world.
“Think biggest” is the claim chosen to present the harvester CR 9090 Elevation by New Holland Agriculture.
The venue is the Orangerie of the Chaalis Abbey in the Ermenoville’s forest – not so far from the field where journalists tested the harvester after the presentation.

In the conference room a poppy and corn field was reproduced: journalists attended the conference sitting on transparent chairs placed on the grass.

The set up concept wants to abolish the borders between inside and outside and points to underline the small size of CR9090.

The leitmotiv of the measuring tape is repeated on the catwalk and on the wall hosting the plasma video.