“At the birth of the planet the most beautiful encounter between land and sea must have been on the Montenegrin coast”. This quote by Lord Byron guided Simmetrico team while adapting and creating the final design, conceiving the design experience, developing and producing the multimedia contents and technologies, up to the complete realization of the Montenegrin pavilion “Blessed by Nature”.
The narration imagined by Simmetrico takes place in a tiny, enveloping, and immersive space showcasing Montenegrin unspoiled stunning nature and breathtaking natural wonders.
Here a sneak peek of the main installations visitors will encounter while visiting the Pavilion:
“Virtual Forest” is the main installation of this pavilion and is present throughout the exhibition. The concept is inspired by one of the country’s main attractions: the Biogradska Gora National Park. Our team reproduced the “breath” of the forest by designing 184 bright plexiglass trees. Two different heights, a double layer of milling, and skillful use of lights to create the rhythm and dynamism of this full immersion experience.
“Land of Unexpected Wonders” is an interactive wall offering visitors the opportunity to explore the primates that make Montenegro unique, such as the TaraCanyon, the deepest canyon in Europe.
“Beauties of Montenegro” is the Pavilion‘s central installation showcasing the extraordinary wild natural beauty and different landscapes of Montenegro. An immersive and integrated experience with the fairy digital forest unwinding throughout the pavilion: images on the wall screen are combined with sounds and lights of the forest recreating the phases of the day and the noises of nature.
“Natural Treasures” presents Montenegrin biodiversity as one of the main treasures of this wild land. The installation is an interactive stylized Montenegrin landscape composed by colored plexiglass layers that visitors can pull up as vertical drawers to discover infographics about iconic natural elements of the country’s flora and fauna.
Client: Government of Montenegro (Ministry of Foreign Affairs and Ministry of Economic Development)
President of the Organizational Committee for organization of Montenegro’s participation at Expo 2020 Dubai: Jakov Milatovic, Minister of Economic Development
Main contractor: Simmetrico
Commissioner General: Prince Nicholas Petrovic-Njegos
Deputy Commissioner General: Jelena Jankovic-Kostic
Pavilion Director: Milena Pejovic-Erakovic
Content Cooridinators: Drazenka Laketic, Jovana Krunic, Ivona Savicevic, Svetlana Stijepovic, Marko Savkovic
Content Providers: Gavrilo Knezevic, Faro Nimanbegu, Gezim Mavric, Edin Zukovic, Ilija Perić, Ranko Maras, Air Montenegro, Porto Montenegro, Pljevlja Municipality, Lustica Bay, Kolasin 1600 and Kolasin 1450, Maljevik Bay (provided by Sonja Radovic Jelovac), Tivat Airport, Mtel, Telenor, Terna, Trebjesa Brewery, Spanjola Fortress
Head of Project: Daniele Zambelli
Executive Manager: Francesca Tirotti
Project Manager: Giulia Guarisco
Head of Exhibition Design Team: Andrea Fiorito,
Experience Design Coordinator: Devis Gobbi
Art Director: Eleonora Valsecchi
Graphic Designer: Elsa Cumar, Debora Murino, Elyas Arayess, Nicola Neri
Exhibition Designer: Lucrezia Montalboddi
Fit-out Manager: Stefano Ferrè
AVL Technical Director: Filippo Nepote Andrè
Content Director: Celeste Sergianno
Content Manager: Francesca Radaelli
Copy and Arabic translator: Mai Eldahan
Production Manager: Elvis Dsouza
Health and Safety Officer: Fidelis Mbutu
Logistics Manager: Matteo Paparella
Finance Managers: Gregorio Gaudenzi, Carolyn Loreto, Roberta Valloggia
Concept Design: Massiv
Concept Design interpretation: Simmetrico
Final Design: Simmetrico, Designdirect
Architect of Record: A2Z Architectural
Experience Design and storytelling: Andrea Fiorito, Eleonora Valsecchi, Devis Gobbi, Lucrezia Montalboddi, Stefano Ferrè, Celeste Sergianno, Francesca Radaelli
Fit-out contractor: Carli Produzioni
Local fit-out contractor: Fair Platz
AVL service: Giochi di Luce
Video content: Michele David, Bonsaininja, Studio Yet
Software and Video Engineering: Videosoft
Light design: M2L
Light programming: Marco Made De Nardi, Giovanni Porcaro
Sound Design: Painè Cuadrelli
Sound Engineering: Davide Bonotto