Golf Club “I Roveri” – La Mandria Park, Turin (Italy)
14th – 15th October 2008

Fiat, a leader in the field of natural gas vehicles, presented to the press the Grande Punto Natural Power.

The concept of the event turns around four keywords: cost-effectiveness, practicality, safety and ecology. Aim of the project is to convert these concepts in every aspect of the event, from the choice of the location (a golf club in the countryside), to the scenic material, the press release and the collaboration with the excellences in the field of sustainability.

The press conference was “Zero Impact ®” in collaboration with LifeGate: CO2 emissions generated by the event have been compensated by the creation of 6,668 square meters of forest in the Ticino Park.

Values of simplicity, sustainability and flexibility underlie the choice of materials and set-up. The dominant color is green, lines are simple and clean.

Inside the room of the press conference, 4 totems with 26 “ plasma (for the second level contents) host many showcases containing seeds of native trees from the Ticino park, displayed as real jewels.