For Expo 2020 Dubai, Azerbaijan once again entrusted their ideation, design and construction of their pavilion to Simmetrico, positioning it in the thematic district dedicated to Sustainability.
Seeds For The Future, the official theme of the Pavilion, clearly explains the key message behind the project, which is the awareness that only by investing in the future now, people can secure a sustainable tomorrow.
Simmetrico has conceived a structure transparent as a leaf and solid as a tree. These shapes are not only symbolic but also functional: the leaf is a tensostructure that generates a low-consuming microclimate; whereas the tree’s large trunk is the fulcrum around which the pavilion’s spaces develop horizontally and vertically.
The exhibition involved visitors through stories and reflections on our future. Case studies teach visitors about a country that has managed to make great strides during its young history. Key areas of content focus on Azerbaijan’s commitment to global challenges such as environment safeguarding and improvement, economy-diversification and investment in human capital and sustainable development, challenges that were often met by introducing avant-garde visions, which represent the “seeds for the future” and precious opportunities for reflection in the Expo context.
This was a complete turn-key project, from the very first phase of conception to the pavilion’s delivery, including interior exhibitions and visitor journey.
CREDITS
General Commissioner/Head of Delegation: Anar Alakbarov
Main contractor: Simmetrico srl
HEYDAR ALIEV FOUNDATION TEAM
Deputy Commissioner General/Project Manager: Narmin Jarchalova
Pavilion Manager: Rustam Ibrahimov
International Cooperation/Partnership Coordinator: Soltan Mammadov
Legal Advisor: Adil Karimli
Communication Manager: Fidan Yusibova
SIMMETRICO TEAM
Head of Project: Daniele Zambelli
General Supervisor: Francesca Tirotti
Head of Architectural Team: Francesco Giordano
Head of Exhibition Design Team: Andrea Fiorito
Experience Design Coordinator: Devis Gobbi
Head of PMO: Luigi Vittorio Ferrari
Finance Managers: Gregorio Gaudenzi, Roberta Valloggia
Architectural Project Manager: Valeria Pallotta
Exhibition Project Manager: Gaia Dall’Omo
Art Directors: Devis Gobbi, Eleonora Valsecchi
Graphic Art: Andrea Minini, Nicola Neri
Fitout Manager: Stefano Ferrè
Exhibition Designers: Andrea Fiorito, Lucrezia Montalboddi
AVL Technical Director: Filippo Nepote Andrè
Content Director: Celeste Sergianno
Content Manager: Francesca Radaelli
Copywriter and Translator: Reem Fahd
Logistics Manager: Matteo Paparella
ARCHITECTURAL PROJECT
Preliminary Sketches: Daniele Zambelli, Francesco Giordano, Alessandro Pongan, Andrea Fiorito
Concept Design: Simmetrico Architettura Srl, Ideas Srl
Final Design: Simmetrico Architettura Srl, Ideas Srl, SCE Project Srl
Construction Management: Simmetrico Architettura, Sce Project Srl
MEP Design: SCE Projects Srl, ESA Engineering
Landscape Engineering and Design: South Landscape Consultants
Architect of Record and H&S Manager: A2Z Architectural
COSTRUCTIONS SUPPLIERS
Local Construction Company: ASGC Construction LLC, Al Shafar Interiors (ASI) Co LLC
ETFE Supplie: Maco Technology
Wood Elements Supplier: Rubner Holzbau
Landscaping Supplier: K&D International Contracting LLC
EXHIBIT PROJECT
Experience Design and Storytelling: Andrea Fiorito, Eleonora Valsecchi, Devis Gobbi, Lucrezia Montalboddi, Celeste Sergianno
Concept Design: Simmetrico Srl
Final Design: Simmetrico Architettura Srl, Designdirect Srl
Technical Direction: Simmetrico Srl
Setup Management: Simmetrico Srl
Setup Contractor: Carli produzioni Srl
White Trees Installation, Structures and Setup: Mint L.L.C
Special Decors: C Decorazioni
Robotics and Setup of Flowers Carillon: Leva srl, Dadomani srl
Tulip Lights Flowers Installation: Terenzi Srl
Film Director: Mattia Molinari
Video Editing, Visual Effects and Postproduction: Bonsaininja Srl, Dadomani Srl, Studio YET
Software and Video Engineering: Videosoft Srl
Light Designer: Luxive srl, M2L Srl
AVL Installation and Cabling: Armonica Srl
Lights Programming: Marco Made De Nardi
Sound Designer: Painè Cuadrelli
Sound Engineering: Davide Bonotto
Technologies and Custom Solutions Engineering: Unitech Digital Media Srl
Hydroponic Boxes Project: Product Linfa by Robonica, Design Giampiero Peia
Furniture Design and Production: PCMC