Simmetrico conceived, developed and designed the Experience Design of the two thematic pavilions Traditional Food House and House of Poetry inside the Al Shindagha Museum, the largest open-air museum in Dubai.
Housed in the historic district of the city, along the waters of Dubai Creek, Al Shindagha is a place for encounters, as well as for education, exploration and celebration of traditional culture. The museum is made up of 17 traditional houses renovated and set up as interactive thematic exhibitions to narrate Emirati culture and share its values with the new generations.
In Traditional Food House, an exhibition area of 450 m2, visitors have the opportunity to discover the local culinary culture and the heritage of ancient knowledge related to the theme, from habits to rituals, from cooking methods to the variety of aromatic spices and regional products. The central courtyard is the heart of the experience for the public who, in an immersive environment enriched by a choreography of projections of dishes and ingredients, can enjoy an authentic local culinary experience.
House of Poetry is an exhibition spread over an area of 1,300 m2 and which narrates the history of poetry in the United Arab Emirates: from the sung oral tradition of nomadic peoples to the privileged language of expression in contemporary Dubai. In the exhibition, the visitor traces the evolution of poetry in the country thanks to immersive environments in which he can directly experience the composition of verses thanks to specific interactive digital stations.
CREDITS
AL SHINDAGHA – POETRY HOUSE (WAVE 3G)
Client: Acciona Producciones y Diseno on behalf of Dubai Municipality
Project: Dubai Historical District (DHD) – Al Shindagha Museum, Poetry House (Wave 3G)
Exhibition Design and Art Direction: Simmetrico
Content and Narrative Development: Barker Langham
CLIENT TEAM
Acciona Producciones y Diseno, S.A. (Dubai Branch) – Head of Project: Juan Carlos Vasco
SIMMETRICO TEAM
Head of Project: Francesca Tirotti
Project Manager: Gaia Dall’Omo and Phillip Labib
Head of Creativity: Andrea Fiorito
Art Directors: Devis Gobbi, Eleonora Valsecchi, Masha Wang
Exhibition Designer: Stefano Ferrè
Content Director: Celeste Sergianno
Technical Advisor: Filippo Nepote Andrè
Administration Team: Gregorio Gaudenzi
PROFESSIONALS
Designer: Alessandro Pongan
Technical Designer: Design Direct
3D model Designer : Luca Palagi
Sound Designer: Rocco Petruzzi
Light Designer: Anonima Luci
Graphic Designers: Blank Design Studio, Debora Murino, Elsa Cumar, Fabio Carpene, Amando Mascetti
UX Graphic Designer: React
Arabic Graphic Designer: Tarek Atrissi Design S.L.
Visualizer: Brunella De Cola
CREDITS
AL SHINDAGHA – FOOD HOUSE (WAVE 3B)
Client: Acciona Producciones y Diseno on behalf of Dubai Municipality
Project: Dubai Historical District (DHD) – Al Shindagha Museum, Traditional Food House (Wave 3B)
Exhibition Design and Art Direction: Simmetrico
Content and Narrative Development: Barker Langham
CLIENT TEAM
Acciona Producciones y Diseno, S.A. (Dubai Branch) – Project Manager: Natalia Jakobson
SIMMETRICO TEAM
Head of Project: Francesca Tirotti
Head of Project Assistant: Giulia Guarisco
Project Manager: Gaia Dall’Omo and Phillip Labib
Head of Creativity: Andrea Fiorito
Creative Director: Ludovica Malagò
Senior Art Director and Ilustrator: Dina Farahiri
Art Directors: Devis Gobbi and Eleonora Valsecchi
Exhibition Designer: Stefano Ferrè
Exhibition Designer: Lucrezia Montalboddi
Content Director: Celeste Sergianno
Technical Advisor: Filippo Nepote Andrè
Administration Team: Gregorio Gaudenzi
PROFESSIONALS
Technical Designer: Giovanni Tironi
