July 11, 2019
Mediolanum Forum, Milan (Italy)

This year DELOITTE has chosen Simmetrico for the creative development, design and production of its annual D-Event, the international convention that unites employees from Italy, Greece and Malta. Under the motto “A million gazes. One future.”, the event celebrates the results, handover moment between the outgoing CEO and the newly appointed CEO of the Italian Branch.

The shape of a “dot” becomes the characteristic element of the whole scenography through the set up of a large projection screen of 70×6.5 mt to which is added a circular screen of 12mt diameter. 45 hanging mirrors give life to a game of lights and reflections that engage the whole audience, in the suggestive scenario of the Mediolanum Forum.

The night opens with a dazzling LED show, where 8 performers’ silhouettes appear on stage, lightening the opening with the special dance choreography and uniting the emotions since the very beginning.

Host for the evening Alessandro Cattelan, a master of ceremony of exception, who presides over the audience of 4,800 people, which are in double satellite connection with Malta and Greece colleagues, reaching a total of 6,000 people both online and offline.

The event spectacularly ends with the tailor-made Musical Think Tank U and the DJ set.

FCA Capital Markets Days 2018

Milano, Balocco (Italy)
1 and 5-7 June, 2018

The Fiat Chrysler Automobiles’ Chief Executive Officer Sergio Marchionne together with members of the Executive Management presented the Group’s 2018 – 2022 Business Plan to financial analysts and institutional investors at Balocco (Italy) on June 1, 2018.

Simmetrico’s ability to handle complex systems results in our involvement in FCA Capital Markets Days 2018. We managed all the suppliers involved in the event, supervising the content production and set-up, ensuring the high level of services to guests, coordinating the activities to realize the international press conference at the end of the conference.

Following this activities, we closely work with the FCA’s team to completely re-design with a new set-up the same location, with a new stage design and communication, to host the Dealers Meeting JEEP and the activities dedicated to the Fleet & Business FCA from the 5 to the 7 of June, 2018.


May 30, 2017
Palazzo delle Scintille, Milan (Italy)

To celebrate its 60th anniversary of professional services in Italy, KPMG chose Simmetrico and the creative proposal The Place to Be. Our concept was of a place bursting with energy, able to anticipate change and ready to welcome people and talent; a place that values differences and generates the kind of opportunities that we are all looking for. This place is KPMG: The Place to Be.


This was the first event to bring together the entire KPMG network in Italy. Simmetrico managed the real-time accreditation of 4,000 people thanks to a fully integrated app, specially created for the occasion, which also communicated with participants in the build-up to the event through push notifications.

Over four months, Simmetrico handled the design and production of the whole event with a team of over 200 people. Guests were greeted by a 50-metre graphic gateway and 2×20 metre letters declaring this “The Place to Be”. The event covered a space of 8000 sqm and involved 7800 sqm of carpets, 3000 m2 of seating 3 marquees to expand the catering area, and 600 sqm of lounge and backstage rooms.


The set design included a 40×15 m multi-level set that was entirely suspended and provided the backdrop to a video mapping sequence made with 40 projectors and 250 light fixtures for a total projected area of over 1000 sqm. The event saw the production of 50 original videos, 6 live cameras followed the entire event and a 100,000-watt audio system.


Host for the evening, Alessandro Cattelan presided over a busy programme, inviting 11 exceptional speakers to the stage: KMPG management, four testimonials for the 4 network values, and guests to talk about innovation, technology and leadership. The evening came to an end with a fantastic concert from Funk Offs funky march band first with Italian singer Elisa as a surprise grand finale.


The event received full coverage on social media with a 5-hour live stream on Facebook, LinkedIn and Twitter and the dedicated hashtag #theplacetobe. The KPMG Italy Instagram profile was activated for the occasion with 5 hours of live-upload.



Arese, Milan, Italy
2 December 2017

Alfa Romeo has once again has chosen Simmetrico, to announce the return to F1.


During the press conference the CEO of FCA, Mr. Sergio Marchionne, revealed the news of the strategic, commercial and technological agreement between Alfa Romeo and Sauber F1.


Simmetrico organized the set up and the audio-video production to unveil the new car in World Premiere during the press conference. The location of the event was the historical Alfa Romeo Museum in Arese, where Simmetrico had already accompanied the launch of the Giulia Quadrifoglio with a narrative based on the brand values.


Simmetrico’s skills and strong relationship with the brand were perfect prerequisite to develop this project. Encompassing the narration of Alfa Romeo’s history in F1 from 1950, passing through all its victories, the event conceived by Simmetrico was able to pay tribute to Alfa Romeo’s legendary sporting history as well as launch its new chapters to come.


50 years after his death, a great exhibition dedicated to Che Guevara: the myth, the hero, the fighter but, above all, the man.

The exhibition is produced by Alma, RTV Comercial de l’Avana and Centro de Estudios Guevara, coproduced with the Municipality of Milan, “Fabbrica del Vapore” and with the support of the University of Milan and University IULM for the deepening of the historical and geopolitical context.

In coherence with the philological objective of the exhibition, 3 narrative levels are designed to recount:

  1. The story of the international historical-political context through films, world news and documents.
  2. The Life and Words of Chè through photographs, speeches, interviews, original manuscripts and testimonies.
  3. The meeting with the man beyond the character: three areas, projected on the internal walls, to know the man, his interior thoughts, his objects, his books, his epistles and his private writings. They will create a suspended and enchanting atmosphere for an unusual story, never listened before. The outside voice of an actor will interpret the texts, creating a suggestion like a direct interaction between Che and the visitor.


Paris (France)
4th – 19th October 2008

Simmetrico realized the video installations for the Alfa Romeo Stand within the Paris Motor Show. The video was conceived to integrate with the particular shape of the screen, designed by the architect Filippo Orlando, citing the sleek silhouette of the legendary Alfa Romeo 8C.