Expo, the secret of Azerbaijan pavilion success
Business and Creativity seem so different, but they have the same rule: to keep the game alive, you need to rethink old beliefs. Daniele Zambelli, CEO of Simmetrico, together with Francesca Tirotti, Vice-President and Managing Partner, and Andrea Fiorito, Creative Director, reveal the company’s approach to design and creativity, where the «I» is replaced by the «WE» «and where the only rule of the game is to want to play.
