The digital strategy “Discover Azerbaijan and its treasures”, conceived, designed and developed by Simmetrico and Advice Group, has won the 20th edition of the Mediastars awards.
The winners were chosen from among 527 companies by 126 judges from all over Italy.
Advice won five awards in competition with major agencies:
– 1st place in the Prize Contests category
– 2nd ex aequo in the Promotions section
– Winner of two Special Stars for Creative Direction and Concept Design
– Winner in the Shortlist nomination
It is a particularly relevant recognition: for the first time it has been awarded to a truly innovative Digital Strategy project, revolutionizing the paradigm of the MICE world, signalling that the market is changing and will be increasingly directed towards projects that bring concrete returns, as measured by ROI.