December 14, 2020
Teatro Grande, Brescia (Italy)

This year Confindustria Brescia has chosen Simmetrico for the realisation of the 2020 General Assembly.


The event took place at the Teatro Grande, a national monument and historical landmark of the city of Brescia, chosen as an evocative symbol of a new start in the name of culture. The focus of the assembly was on three keywords: Solidarity, Commitment, Pride. Three values that encompass the whole spirit of Brescia, that represent the best possible response to a complex year and that have allowed the citizens of Brescia to overcome the coronavirus emergency.


Several institutional figures participated in the event: Giuseppe Pasini, President of Confindustria Brescia, Carlo Bonomi, President of Confindustria, Vincenzo Amendola, Minister for European Affairs, Stefano Patuanelli, Minister of Economic Development. And, for the first time, thanks to live-streaming and live coverage on Teletutto, also the citizenship was involved.


Moreover, during the event, the difficult months of lockdown were retraced and the commitment of the doctors, nurses and associations of Brescia was celebrated in a brief award ceremony.


To emphasise the significance and the identity of the location, Simmetrico has developed a scenographic project which overturns the point of view on the theatre, whose hall becomes the natural background of the event.


July 11, 2019
Mediolanum Forum, Milan (Italy)

This year DELOITTE has chosen Simmetrico for the creative development, design and production of its annual D-Event, the international convention that unites employees from Italy, Greece and Malta. Under the motto “A million gazes. One future.”, the event celebrates the results, handover moment between the outgoing CEO and the newly appointed CEO of the Italian Branch.

The shape of a “dot” becomes the characteristic element of the whole scenography through the set up of a large projection screen of 70×6.5 mt to which is added a circular screen of 12mt diameter. 45 hanging mirrors give life to a game of lights and reflections that engage the whole audience, in the suggestive scenario of the Mediolanum Forum.

The night opens with a dazzling LED show, where 8 performers’ silhouettes appear on stage, lightening the opening with the special dance choreography and uniting the emotions since the very beginning.

Host for the evening Alessandro Cattelan, a master of ceremony of exception, who presides over the audience of 4,800 people, which are in double satellite connection with Malta and Greece colleagues, reaching a total of 6,000 people both online and offline.

The event spectacularly ends with the tailor-made Musical Think Tank U and the DJ set.

FCA Capital Markets Days 2018

Milano, Balocco (Italy)
1 and 5-7 June, 2018

The Fiat Chrysler Automobiles’ Chief Executive Officer Sergio Marchionne together with members of the Executive Management presented the Group’s 2018 – 2022 Business Plan to financial analysts and institutional investors at Balocco (Italy) on June 1, 2018.

Simmetrico’s ability to handle complex systems results in our involvement in FCA Capital Markets Days 2018. We managed all the suppliers involved in the event, supervising the content production and set-up, ensuring the high level of services to guests, coordinating the activities to realize the international press conference at the end of the conference.

Following this activities, we closely work with the FCA’s team to completely re-design with a new set-up the same location, with a new stage design and communication, to host the Dealers Meeting JEEP and the activities dedicated to the Fleet & Business FCA from the 5 to the 7 of June, 2018.


May 30, 2017
Palazzo delle Scintille, Milan (Italy)

To celebrate its 60th anniversary of professional services in Italy, KPMG chose Simmetrico and the creative proposal The Place to Be. Our concept was of a place bursting with energy, able to anticipate change and ready to welcome people and talent; a place that values differences and generates the kind of opportunities that we are all looking for. This place is KPMG: The Place to Be.


This was the first event to bring together the entire KPMG network in Italy. Simmetrico managed the real-time accreditation of 4,000 people thanks to a fully integrated app, specially created for the occasion, which also communicated with participants in the build-up to the event through push notifications.

Over four months, Simmetrico handled the design and production of the whole event with a team of over 200 people. Guests were greeted by a 50-metre graphic gateway and 2×20 metre letters declaring this “The Place to Be”. The event covered a space of 8000 sqm and involved 7800 sqm of carpets, 3000 m2 of seating 3 marquees to expand the catering area, and 600 sqm of lounge and backstage rooms.


The set design included a 40×15 m multi-level set that was entirely suspended and provided the backdrop to a video mapping sequence made with 40 projectors and 250 light fixtures for a total projected area of over 1000 sqm. The event saw the production of 50 original videos, 6 live cameras followed the entire event and a 100,000-watt audio system.


Host for the evening, Alessandro Cattelan presided over a busy programme, inviting 11 exceptional speakers to the stage: KMPG management, four testimonials for the 4 network values, and guests to talk about innovation, technology and leadership. The evening came to an end with a fantastic concert from Funk Offs funky march band first with Italian singer Elisa as a surprise grand finale.


The event received full coverage on social media with a 5-hour live stream on Facebook, LinkedIn and Twitter and the dedicated hashtag #theplacetobe. The KPMG Italy Instagram profile was activated for the occasion with 5 hours of live-upload.



Arese, Milan, Italy
2 December 2017

Alfa Romeo has once again has chosen Simmetrico, to announce the return to F1.


During the press conference the CEO of FCA, Mr. Sergio Marchionne, revealed the news of the strategic, commercial and technological agreement between Alfa Romeo and Sauber F1.


Simmetrico organized the set up and the audio-video production to unveil the new car in World Premiere during the press conference. The location of the event was the historical Alfa Romeo Museum in Arese, where Simmetrico had already accompanied the launch of the Giulia Quadrifoglio with a narrative based on the brand values.


Simmetrico’s skills and strong relationship with the brand were perfect prerequisite to develop this project. Encompassing the narration of Alfa Romeo’s history in F1 from 1950, passing through all its victories, the event conceived by Simmetrico was able to pay tribute to Alfa Romeo’s legendary sporting history as well as launch its new chapters to come.

Alfa Romeo Stelvio

For the first SUV in the history of the Alfa Romeo brand, Simmetrico was selected to reveal the Stelvio to the press.
Simmetrico was commissioned to design, produce and supervise the direction and coordination of all phases of the event which saw the construction of a temporary tailor-made structure in the heart of Saint Moritz, of 17x20meters and 7 meters high.

Inside, the concept took shape when a large 14x4m video surface opened like a window overlooking the Stelvio Pass, the highest mountain pass in Italy with the 75 most striking hairpin bends in Europe. Journalists thus found themselves at the center of the scene that enhanced the thrill of driving and maximum performance, in perfect coherence with the spirit of the brand. After the presentation, the guests were welcomed for the gala dinner at the Saint Moritz Country Club.

An event that involved three hundred Italian and international journalists for two weeks, spent alongside Alfa Romeo to reaffirm its values once again, that of placing man and his emotions at the center of each project.




The production and set up involved 90 people to transform the central hall in an unexpected dome. This event was followed by Simmetrico from the the concept ideation to the design, from executive production to direction.

The foyer became a sort of flowered tunnel made of ivy-clad and roses archways. Specific light effects recreated an immersive walk-in environment.

The central hall revealed to the guests with a 450sqm light projected convex surface, developed on central elliptical dome 26x17mt wide and 8.60mt high. The dome was enlighted by several custom scenes made by gobo projections, recreating dreamy scenarios like constellations, flowers, graphic patterns, leaves, decors and the spouses logo.

Ten international artists performed on stage, set with a main projection surface (850xh350cm) and a motorized LED screen (700xh500cm) to show the video contents. Two projection surfaces (250xh400cm) completed the proscenium set up.
Simmetrico also conceived and produced the videos shown on the circular side walls: eight projection surfaces (200xh400cm) embedded in curved walls, emphasized by printed tulle graphics and bougainvillea branches. To make the event more distinctive, Simmetrico conceived and produced original soundtracks.

Florists team set 850mt of fresh flowers and plants decorations, 114 tons of roses of different varieties and 15 tons of hydrangeas, including decorations made with bougainvillea, lemon trees, ivy and fern plants.


Balocco, Turin (Italy)
th 21st May 2016

With the International Media Drive of Giulia and Giulia Quadrifoglio, Alfa Romeo wanted to emphasize and reaffirm the values that inspired the conception and design of the two car models: to create cars able to put human beings and emotions at the center.

The event began with a gala dinner at the Castello di Oleggio, where video mapping on the diners’ tables shaped the aesthetics of the car, associating it with the values of the brand. The following day, the test drive took place in Balocco, where journalists boarded the cars, alongside professional drivers, for a real hot lap. For the test every journalist wore a special bracelet, used today by many of the world’s most famous research centres and by NASA, to detect the electrical activity of the skin, the blood pressure and heart rate. These emotional data, related to the car’s telemetry and performance, highlight the close bond that Alfa Romeo creates between man and vehicle, between emotion and performance.

In addition to the data, the faces of journalists were also recorded through go-pro cameras installed on board. Everything was processed in real-time and transmitted on the large 5x3m LED screen and ten 55’ monitors in the hall with a split screen effect which allowed each journalist to see their performance again immediately after their lap on the track.

The event demonstrated how The mechanics of emotions is not just the payoff of a brand but a tangible reality, an experience that can test all drivers on board an Alfa Romeo.


BEA – The Italian Festival of Events and Live Communication:

EuBea – The international festival of events and live communication:


Centro Stile Fiat, Turin (Italy)
2 – 6 May 2016

Two press conferences and two media drive into a single event, repeated six times, dedicated to a large audience of international journalists: this was the occasion for the media drive event dedicated to the entire range of the new Fiat Tipo and “Fullback” the pick-up by Fiat Professional. 

A week of presentations followed by Simmetrico that was in charge of the design, the set-up, the development of contents and the direction of the event, adapting the creative idea to the different features and personalities of the two cars: “Upgrade to TIPO” for TIPO and “Ready for new Roads” for Fullback.

The two media drive were hosted in the historical “Officine 81” at Centro Stile Fiat, Turin. The press conference was design like an immersive area into the great industrial complex: a wide central LED screen (8,16×3,5 mt)  shown the video contents and the speeches support while the huge walls on both side (52×4,5 mt) were video-projected with dedicated setting related to the products.

During the reveal the large kabuki walls, on the both side of the screen, falled down to create an unexpected surprise effect: the prerspective opened up the huge area of Officina 81, the same where FIAT manufactured the fist TIPO, that now hosts the new models.