“Discover Azerbaijan and win his treasures” wins Mediastars

The digital strategy “Discover Azerbaijan and its treasures”, conceived, designed and developed by Simmetrico and Advice Group, has won the 20th edition of the Mediastars awards.

The winners were chosen from among 527 companies by 126 judges from all over Italy.

Advice won five awards in competition with major agencies:

– 1st place in the Prize Contests category
– 2nd ex aequo in the Promotions section
– Winner of two Special Stars for Creative Direction and Concept Design
– Winner in the Shortlist nomination

It is a particularly relevant recognition: for the first time it has been awarded to a truly innovative Digital Strategy project, revolutionizing the paradigm of the MICE world, signalling that the market is changing and will be increasingly directed towards projects that bring concrete returns, as measured by ROI.

EXPERIENCE DESIGN AWARDS 2015: THE WINNER IS …

GOOD NEWS FROM AMERICA FOR A GOOD START IN 2016!

The Event Marketer magazine has unveiled the winners of the 2015 Experience Design Awards:
Simmetrico won the gold medal in the Best Overall B-to-B Event Environment category with the Alfa Giulia Quadrifoglio launch event and won second place in the Best Collection of Technology Interactives category with the Azerbaijan Pavilion at the Expo Milan 2015 (read more here).

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SHARING IS CARING

In November, Simmetrico Inc was in Las Vegas to take part in Event Tech, a three-day event offering an intensive program of seminars and practical demonstrations of cutting-edge technologies related to the world of event management that help enhance the experience by engaging participants in sharing via social networks.

Event Tech confirmed and highlighted the strongest trends of the moment: sharing experiences, increased use of digital content and, therefore, increased use of mobile apps that allow participants to share their experience on social networks and stay informed about what happens during the event. Under the motto “Sharing is Caring”, participants at the beginning of each event were invited to turn on their phones to share the experience and their thoughts about what they were listening to with their followers.

The audience is no longer passive; instead, it is an interactive audience that tweets, posts and shares the message. Each event had its own hashtag, which allowed the organizers to track it on social networks so as to understand its effectiveness and gauge the degree of interest.

 

AZERBAIJAN PAVILION – PRESS CONFERENCE IN BAKU

On 19th november 2015, the Heydar Aliyev Center in Baku hosted the press conference summarizing Azerbaijan’s participation in the Expo 2015 at the presence of Mr.Anar Alakbarov, Director of the Heydar Aliyev Center, and Riccardo Cigolotti, project manager of the Azerbaijan Pavilion at Simmetrico Network.

The press conference started with the data of this huge success: a working group of 300 experts was involved in drafting the design of the Azerbaijan Pavilion for the period of 19 months of research and development of contents. In 6 months the Azerbaijan Pavilion welcomed over 2 million visitors.

The Director of the Heydar Aliyev Center highlighted as the Azerbaijan Pavilion at Expo Milan 2015 has been the second most important success of Azerbaijan after the European Games 2015. A participation which enabled the visitors to discover the natural beauty, the biodiversity and the cultural heritage of the Country.

The press conference ended with the confirmation of the new phase: the Pavilion reconstruction in Baku, near Promenade Boulevard, as confirmed by the Cabinet of Ministers and the Executive Authorities of Baku.

 

 

 

21 MINUTI – THE HUMAN STARTUP | 28 – 29 November, Milan

21 minuti – the Human Startup is coming to Milan: 28th and 29th November 2015 at Magna Pars Event Space, Milan. International excellences that are part of the Startup ecosystem, will be the protagonist of a narrative journey driven by Patrizio Paoletti to tell the key of their personal and professional change.

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Patrizio Paoletti is an international expert di of relational communication.
His ideas and his formats have been recognized as the most innovative and effective to drive and support the change. Mentor and leader in the changing processes, creator of “21 Minuti, I Saperi dell’Eccellenza” format: annual conference where nobel prize, neuroscientists, artists, entrepreneurs and other innovators coming from different areas, driven by Paoletti, meet the challenge of explaining the values that inspire their life.

BEST EVENT EVALUATION AWARD at EUBEA

We are happy to announce that Simmetrico won the silver medal in the category “Best Event Evaluation” at the EUBEA (European Best Event Awards) thanks to the event Alfa Romeo “An Italian Creation”.

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Azerbaijan Pavilion – Closing Party

A story ends , another begins …. The Azerbaijan Pavilion has not only been a Pavilion, it was a professional and human unforgettable experience.

A six-month journey in which we shared ideas, known cultures and people from all over the world.

An adventure in which 300 people, with their work and their passion, welcomed more than 2.000.000 visitors at Expo Milano 2015 to experience the “Treasure of Biodiversity”.

Thanks to Simmetrico Network that has allowed all this, thank you all for believing in us from the first to the last day.

Azerbaijan still has a lot to tell!
STAY TUNED:
www.azerpavilion2015.com

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EXHIBITOR Magazine’s Expo 2015 Awards

ANOTHER SUCCESS THAT WE SHARE WITH YOU:
The Azerbaijan Pavilion win the EXHIBITOR Magazine’s Expo 2015 Awards in the category Best Small Pavilion.
STAY TUNED!

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“Towards a Sustainable Expo”

The Azerbaijan Pavilion, conceived, projected and built by Simmetrico, won the “Towards a Sustainable Expo” award in “Best Design and Materials” category by the Ministry of the Environment and Protection of Land and Sea of Italy. “Characterized by the use of glass, steel certified wood and walls with an innovative shading system reducing direct solar radiation”.

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Bea Italy – Editor’s Award – Best Design for the Azerbaijan Pavilion

Simmetrico Network with the Azerbaijan Pavilion won the “Best Event Award” in the category “Editor’s Award – Best Design” with the motivation:
“The creativity, innovation and sustainability contribute to the success of the event. In particular, Expo was a unique showcase to highlight the creativity and the construction capabilities of the most respected professionals of the field. For this reason, the prize goes to Simmetrico to the conception and design and of the Azerbaijan Pavilion. ”