Russian Copper Company Pavilion wins at BEA World for the second consecutive year

Russian Copper Company Pavilion, a project realised by Simmetrico with Ilogic as a General Contractor and Surveyor for the international fair Innoprom 2019, wins once again at BEA World Festival in the category Best Use of Technology.

The international jury recognized Simmetrico’s ability to bring the public closer to the history and the values of Russian Copper Company, which celebrated its 15th anniversary, with a seamless integration of technologies, design and storytelling.

In addition to the design and construction of the pavilion, Simmetrico was also in charge of the visitor experience and contents development & production. The creative concept The Future is Getting Closer took form of a “future accelerator”, which became an iconic place of the entire show.

BEA Italia 2019: Lifetime Achievement Award Goes To Daniele Zambelli

Simmetrico Founder, CEO and Creative Director Daniele Zambelli has been awarded a Lifetime Achievement Award at Best Event Awards Italia 2019. The ceremony took place at The Mall, new district in Porta Nuova in Milan, as part of Live Communication Week, an initiative by ADC Group which brought together events and marketing professionals to celebrate the best events over the past year.

The award is a recognition to a “personality who has been able to play a leading role and stimulate the cultural and economic growth of the world of events.” In the past, the prize was awarded to: Marco Balich, David Zard, Alfredo Accatino and Riccardo Cioni.

After accepting the award, Daniele Zambelli commented: “When I heard about the award, I had a series of flashbacks on the past two decades of my work. But as I started recollecting on those adventures, I realised that it wasn’t the sets, or the projects, that remained imprinted in my mind, but the faces of all the people I collaborated with. Working in this complex activity, one can even possess a great talent, but without the talent of the others it is impossible to deliver a good project.”