Simmetrico Network hosted at its office in Milan, Camilo Guevara and María del Carmen Ariet, the scientific coordinator of the Centre for Studies on Ernesto Guevara.

This meeting was organized by ALMA, the company of which Simmetrico forms partdirectly addressed by RTV Comercial (Cuban national television network) to conceive the exhibition dedicated to Ernesto “Che” Guevara.
It was an important occasion to Simmetrico to share the creativity and design of the project.  #staytuned #staycreative #simmetriconetwork



“Ideas are powerful when they are shared, when they are listened to”

by Daniele Zambelli
Founder, President and Creative Director of Simmetrico Network


Sharing is not only the new consumer economy model, it is also an alternative way of working, of giving, of travelling, of learning, of being together. And thus, a new way of thinking.

The concept of the Sharing Economy comprises various aspects that, by responding to emerging needs, offers real growth opportunities. Co-working means spaces where innovation, collaboration, the economy, work and ideas are not mere words, but where things really happen, as tangible as the crowdfunding projects that have found their winning ticket in active public participation.

The growing need to network with businesses and institutions in more collaborative, less hierarchical ways is being met by numerous startup companies that open up new scenarios of interaction.

Those who are in charge of organizing events and handling communication must redefine the conceptual approach to their work.

They must continue to invest in content as the raw material for the narrative stories they seek to bring to the world, but they must also embrace change and continued innovation with the knowledge that nowadays no event can be organized without a digital platform that spontaneously and actively prompts the users to access wider content using new media.

It is the digital dimension that determines and measures the success of the overall event.

The Expo Milano 2015 exhibition has given us the opportunity to participate in a large-scale project aiming to unite countries and cultures. I am not just talking of culture in the classical sense, or of culture as tradition, but also of culture as innovation, as the human capacity for development, for entrepreneurship, for maximizing the value of the land, serving as a true pillar of the national economy. These were the themes that have guided us in identifying the core values, and thus in defining the narrative of the Azerbaijan Pavillion, the “Jewel of the Expo”, as it was promptly christened by the media. It was designed and implemented, from the basics down to the last bit of content, by the Simmetrico network, bringing together creative talent, technology and digital strategy experts, architects and engineers in the same workgroup. It has been visited by more than two million people.

This creative force, with its capacity to manage complex systems where integrated and multidisciplinary creative and management resources form the basis for designing successful products, also works for Simmetrico in USA, China and Middle Eastern and African markets.




“Discover Azerbaijan and win his treasures” wins Mediastars

The digital strategy “Discover Azerbaijan and its treasures”, conceived, designed and developed by Simmetrico and Advice Group, has won the 20th edition of the Mediastars awards.

The winners were chosen from among 527 companies by 126 judges from all over Italy.

Advice won five awards in competition with major agencies:

– 1st place in the Prize Contests category
– 2nd ex aequo in the Promotions section
– Winner of two Special Stars for Creative Direction and Concept Design
– Winner in the Shortlist nomination

It is a particularly relevant recognition: for the first time it has been awarded to a truly innovative Digital Strategy project, revolutionizing the paradigm of the MICE world, signalling that the market is changing and will be increasingly directed towards projects that bring concrete returns, as measured by ROI.



The Event Marketer magazine has unveiled the winners of the 2015 Experience Design Awards:
Simmetrico won the gold medal in the Best Overall B-to-B Event Environment category with the Alfa Giulia Quadrifoglio launch event and won second place in the Best Collection of Technology Interactives category with the Azerbaijan Pavilion at the Expo Milan 2015 (read more here).




The Azerbaijani Embassy in Italy organized the meeting “Italy-Azerbaijan, together for the future.” The event has been intended to bring together all those in recent years have offered their expertise to strengthen the relations between Italy and Azerbaijan, projecting challenges and successes in the future.

Daniele Zambelli, the Founder, President and Creative Director at Simmetrico Network has received the award for the Azerbaijani pavilion at Expo Milano 2015, which has successfully presented the country in the Expo strengthened the relations between the two countries.




In November, Simmetrico Inc was in Las Vegas to take part in Event Tech, a three-day event offering an intensive program of seminars and practical demonstrations of cutting-edge technologies related to the world of event management that help enhance the experience by engaging participants in sharing via social networks.

Event Tech confirmed and highlighted the strongest trends of the moment: sharing experiences, increased use of digital content and, therefore, increased use of mobile apps that allow participants to share their experience on social networks and stay informed about what happens during the event. Under the motto “Sharing is Caring”, participants at the beginning of each event were invited to turn on their phones to share the experience and their thoughts about what they were listening to with their followers.

The audience is no longer passive; instead, it is an interactive audience that tweets, posts and shares the message. Each event had its own hashtag, which allowed the organizers to track it on social networks so as to understand its effectiveness and gauge the degree of interest.



On 19th november 2015, the Heydar Aliyev Center in Baku hosted the press conference summarizing Azerbaijan’s participation in the Expo 2015 at the presence of Mr.Anar Alakbarov, Director of the Heydar Aliyev Center, and Riccardo Cigolotti, project manager of the Azerbaijan Pavilion at Simmetrico Network.

The press conference started with the data of this huge success: a working group of 300 experts was involved in drafting the design of the Azerbaijan Pavilion for the period of 19 months of research and development of contents. In 6 months the Azerbaijan Pavilion welcomed over 2 million visitors.

The Director of the Heydar Aliyev Center highlighted as the Azerbaijan Pavilion at Expo Milan 2015 has been the second most important success of Azerbaijan after the European Games 2015. A participation which enabled the visitors to discover the natural beauty, the biodiversity and the cultural heritage of the Country.

The press conference ended with the confirmation of the new phase: the Pavilion reconstruction in Baku, near Promenade Boulevard, as confirmed by the Cabinet of Ministers and the Executive Authorities of Baku.




21 MINUTI – THE HUMAN STARTUP | 28 – 29 November, Milan

21 minuti – the Human Startup is coming to Milan: 28th and 29th November 2015 at Magna Pars Event Space, Milan. International excellences that are part of the Startup ecosystem, will be the protagonist of a narrative journey driven by Patrizio Paoletti to tell the key of their personal and professional change.

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Patrizio Paoletti is an international expert di of relational communication.
His ideas and his formats have been recognized as the most innovative and effective to drive and support the change. Mentor and leader in the changing processes, creator of “21 Minuti, I Saperi dell’Eccellenza” format: annual conference where nobel prize, neuroscientists, artists, entrepreneurs and other innovators coming from different areas, driven by Paoletti, meet the challenge of explaining the values that inspire their life.


We are happy to announce that Simmetrico won the silver medal in the category “Best Event Evaluation” at the EUBEA (European Best Event Awards) thanks to the event Alfa Romeo “An Italian Creation”.