Russian Copper Company Pavilion wins at BEA World for the second consecutive year

Russian Copper Company Pavilion, a project realised by Simmetrico with Ilogic as a General Contractor and Surveyor for the international fair Innoprom 2019, wins once again at BEA World Festival in the category Best Use of Technology.

The international jury recognized Simmetrico’s ability to bring the public closer to the history and the values of Russian Copper Company, which celebrated its 15th anniversary, with a seamless integration of technologies, design and storytelling.

In addition to the design and construction of the pavilion, Simmetrico was also in charge of the visitor experience and contents development & production. The creative concept The Future is Getting Closer took form of a “future accelerator”, which became an iconic place of the entire show.

BEA Italia 2019: Lifetime Achievement Award Goes To Daniele Zambelli

Simmetrico Founder, CEO and Creative Director Daniele Zambelli has been awarded a Lifetime Achievement Award at Best Event Awards Italia 2019. The ceremony took place at The Mall, new district in Porta Nuova in Milan, as part of Live Communication Week, an initiative by ADC Group which brought together events and marketing professionals to celebrate the best events over the past year.

The award is a recognition to a «personality who has been able to play a leading role and stimulate the cultural and economic growth of the world of events.» In the past, the prize was awarded to: Marco Balich, David Zard, Alfredo Accatino and Riccardo Cioni.

After accepting the award, Daniele Zambelli commented: “When I heard about the award, I had a series of flashbacks on the past two decades of my work. But as I started recollecting on those adventures, I realised that it wasn’t the sets, or the projects, that remained imprinted in my mind, but the faces of all the people I collaborated with. Working in this complex activity, one can even possess a great talent, but without the talent of the others it is impossible to deliver a good project.”

Monaco Pavilion «Mirroring the Future» is the Best Small Pavilion by Exhibitor Magazine

We are happy and proud to annouce that Monaco Pavilion at Astana Expo 2017 has won Best Small Pavilion Award from Exhibitor Magazine.

Here are the reasons received from Trevis Stanton, Editor Exhibitor Magazine:

Judges had this to say about the Monaco Pavilion:

· Compact and powerful as a small wave hitting a beach, Monaco’s pavilion offered a lush and luxurious reflection on hydro power that’s as mesmerizing as a hypnotist’s watch.
· Excellent interpretation of the overall theme
. The fascinating kinetic installation gave an immediate focus to the experience.
· The entrance façade was simply stunning, calming, and relevant. The logo and its story and relevance to Monaco and the ocean was just a simple and beautiful design. Brilliant! The kinetic installation/presentation was big, bold, and beautiful! This pavilion was structurally gorgeous throughout!
· Monaco mastered big impact, especially for a smaller pavilion. From the gorgeous undulating waves and blue ocean hues of the exterior, to the large immersive kinetic environment of video and reflective elements, this pavilion was indisputably impactful and undeniably memorable. A press release announcing the winners and honorable mentions in each category can be found at

Simmetrico thanks its team of 140 people in Italy, Monaco and Kazakhstan and Monaco Inter Expo for having believed in this project!

#staycreative #staytuned

Simmetrico’s experience at Astana Expo 2017 by our Head of Project

The Experience of Riccardo Cigolotti, Head of Project for Simmetrico at Astana Expo 2017, Kazakhstan Pavilion ‘Museum of Future Energy’ and Monaco Pavilion:

«The context we have faced, was new and difficult, but the capacity to adapt ourselves and never give up, allow us to reach the goals.

Close process integration, between contents, design and technology, a Simmetrico must, was the key for comply of the deadlines for Monaco Pavilion and Future Enegy Museum in Expo Astana 2017.

Almost one year of development, over 200 people involved and few months for construction, including the winter time with very low temperatures.

Two different projects and two close teams, which have worked in support of one other in the most critical phases.

It has been again a great honour to be part of Simmetrico.»


Monaco Pavilion’s central installation

Astana Expo 2017: the set up of Monaco Pavilion’s central installation has almost been completed.
The scenic design, created by Simmetrico, highlights the concept of reflection with a large kinetic wall that will greet the visitors, re-projecting on mirroring elements the history of the dialogue between humankind and the environment.Simmetrico was chosen by Prince Albert II of Monaco as the winner of the international tender for the concept design, content development and construction of the Monaco Pavilion at Astana.

Photo by Andrea Bellusci for Simmetrico

Simmetrico in the Heart of Astana Expo 2017

The final stage of production of the Kazakhstan National Pavilion of Expo Astana 2017 is started.

Simmetrico is engaged at the seventh and eighth floors of the experiential exhibition “Future Energy” providing: set-up production and installation, content multimedia development and production, software and interaction development.

A month away from the opening, they are completing the final construction details in the yard.

Having participated in the international tender called by the Pavilion General Contractor, Simmetrico, is the only Italian company in charge of the Kazakhstan Pavilion project.

Photo by Andrea Bellusci for Simmetrico

Simmetrico is in the FT1000 Europe’s fastest growing companies

The Financial Times has published the complete list of the FT1000, the 1000 companies in Europe that have achieved the highest percentage growth in revenues between 2012 and 2015.

“The 1000 innovative and fast-growing companies — writes the Financial Times — are the driving force of the European economy in the 21st century. They generate jobs and sustain Europe’s competitiveness”.


Simmetrico Takes Italian Contents to China

Simmetrico’s ability to share Italian stories with the rest of the world by creating and producing formats for cultural communication has led to an agreement for a strategic cooperation with BroadMesse, a company based in Shanghai and Düsseldorf, which operates in the field of exhibitions, Expos, museums and new technologies.

The agreement was signed at the Modern Art Gallery in Shanghai by Dong Zhang, President of BroadMesse International Creative, and Francesca Tirotti, Simmetrico’s partner. Sun Liu, vice-minister of the Shanghai-Pudong Ministry of Communications, and Alberto Manai, Director of the Institute of Culture at the Italian Embassy in Shanghai, were also present at the ceremony. “The projects of Simmetrico Cultura, such as the ‘Pompeii Insight’ exhibition”, Alberto Manai stated in his speech, “undoubtedly represent an opportunity to promote cultural exchanges between the two nations”.


Simmetrico Cultura at the Sochi Arts Festival

More than eleven thousand people were present at the tenth edition of the International Arts Festival, a review dedicated to music and culture directed by Dmitry Grinchenko, president of the Federal Agency of Entertainment, held in Sochi from 17th. to 26th. February, on the coast of the Black Sea. A delegation from Simmetrico was invited by the International Arts Festival, where it had the occasion to share its projects for the travelling exhibitions it produces with well-known figures in the fields of cultural institutions and entertainment.

Nell’immagine Sandro Teti di Simmetrico con il direttore del Festival Dmitry Grinchenko.


Exclusive first photos taken at the Alfa Romeo press conference in Saint Moritz to present the new Stelvio SUV: an event conceived, designed and organized by Simmetrico to recount the new chapter of  «La meccanica delle emozioni».