Balocco, Turin, Italy
10 November – 2 December 2014
500X is a car for everyone, an authentic essence of technology and innovation that combines the tradition of the Fiat brand and a new, appealing design.
For the launch of the new 500X, Simmetrico was in charge of the presentation to the press, to fleet managers and dealers, both national and international, designing a set space featuring a large central projection screen flanked by a mural, measuring 22 by 5 meters, realized in an original technique by a duo of Milanese artists and designers Carnovsky.
The double mural, illuminated by RGB (Red-Green-Blue) lights, reveals three layers of narration that express the essence of the 500X: tradition, design and the substance, with X as the common denominator. The red light represents tradition and the iconic 500 DNA; green light represents the inimitable Made in Italy style, and the blue light highlights the substance and the unique character of the car.
The event concluded with a gala dinner held at the historical Mirafiori building.