EXPO 2025 BAKU AZERBAIJAN
Content Design Consultant

Since November 2017, Simmetrico has been Content Design Consultant for the Baku (Azerbaijan) Expo 2025 candidature with the theme Developing Human Capital, Building a Better Future. The candidature process lasts a year and involves many meetings with the BIE. Simmetrico is responsible for developing content relevant to the theme and exploring the sub-themes of Talent, Vitality and Achievement to create an innovative architecture of meaning, as well as the development of multimedia content and the curation and development of all videos related to the theme. Alongside this, Simmetrico is providing support to the Grimshaw architecture firm – in charge of formalising the Masterplan – with regard to content development, so as to give BIE delegates as complete a picture as possible of Expo 2025 Baku Azerbaijan.