CHE GUEVARA Tu y todos

Una grande mostra ricorderà Ernesto Guevara, il guerrigliero, il mito, l'eroe ma, soprattutto, l'uomo.

50 years after his death, a great exhibition dedicated to Che Guevara, the mith, the hero, the fighter but above all the man.

The exhibition is produced by Alma, RTV Comercial de l’Avana and Centro de Estudios Guevara, coproduced with the Municipality of Milan and Fabbrica del Vapore and with the support of the University of Milan and University IULM for the historical and geopolitical context.

In coherence with the philological objective of the exhibition, 3 narrative levels are provided for:

  • The story of the international historical-political context through films, newspaper headers, world news.
  • The Life and Words of Che through photographs, speeches, interviews, original manuscripts, testimonies.
  • The meeting with the man beyond the character: a cube with projections on all sides it will illustrate an area that the visitor can dive into to listen, see and get to know Che the man, his interior thoughts, his objects, his books, his epistles and his private writings.

Large projections on all sides of the cube will create a suspended and enchanting atmosphere for an unusual story, never listened to before. The outside voice of anactor will interpret the texts, creating a suggestion of direct interaction between Che and the visitor.

Exhibition facts
Traveling Exhibition Period 3-6 months
Space Required and ceiling height A modular structure that is fitted and easily transportable
Installation Under supervision by Simmetrico
Integrated digital strategy Multichannel solutions in the Pre Event; involvement of the public during the exhibition with the integration of interactive contents and web and mobile applications to create a durable community with the users.
Support Materials Strategic marketing and promotional plans, catalog, merchandising, educational activities guide
Costs For information write to cultura@simmetrico.it